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Algorithms in Social Media: The Good and the Bad
Read the articleThe Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences
Read the articleTikTok vs. Instagram Reels: How to boost your sales?
Read the articleAlt Text on Instagram: How to Use it and Why
Steps to add Alt text on Instagram for an already existing post: Tap on a photo on your profile. Click the three dots on the…
Russia’s restrictions to social media platforms
As Russia’s war with Ukraine drags on, the Kremlin is limiting the free flow of information online for Russians on several social media platforms.…
How to promote an event using Instagram
How to promote an event using Instagram? Promoting events can seem complicated but with the right tool, you can get super good results. One of…
How to Create an Engaging Facebook Business Page
WHY CREATE A FACEBOOK PAGE FOR MY BRAND? Facebook is home to nearly 2 billion active users every month and is by far the most…
The rise of NFT through social media
In this post, I will explain how NFT rose through social media, and how they are closely related. Indeed, it is said that NFTs, but…
Effectiveness of hashtags: why brands use hashtags on social media
The effectiveness of hashtags lies in the good use of them as one of the most important elements in our digital marketing strategy. The proper use…
Tiktok Spark Ads
Link to access the video – Youtube In 2021, there have never been more ways to digitally advertise. And according to the Canada Digital Outlook…
Why Canadian Companies Should Have a YouTube Brand Account
Why Canadian Companies Should Have a YouTube Brand Account Here are 3 of the many different reasons pushing Canadian companies towards the creation of a…
What is Newsjacking and how to use it ?
First of all, what is Newsjacking? What is Newsjacking and how to use it? Newsjacking is a digital marketing practice. It consists in surfing a…
Pay Transparency in Influencer Marketing
Pay Transparency in Influencer Marketing In recent years it has become evident that the concept of influencer marketing is an ever more present and…
how to brand yourself on social media in 2021?
How to brand yourself on social media in 2021? Introduction Over the past decade until today in 2021, social media user numbers grew exponentially. This…
3 Tips to Optimizing Your Instagram Posts
Did you know what Instagram was, 10 years ago? Chances are, like most people, you didn’t, which makes it even more impressive how, in the…
How does the TikTok algorithm work?
How does the TikTok algorithm work? What is TikTok? To know how the TikTok algorithm works, we need to start from the beginning and explain…
Why small businesses need social media
Are you thinking about launching your own business or to give more visibility to your company? Nowadays, social medias are part of marketing planification, they…
Social media policy for democracy
How important social media policy is for a better democracy Human usually feels powerful enough to think they can make great decisions. Since our social…
How to use wisely Tiktok hashtags
How to use wisely Tiktok hashtags Tiktok Hashtags are tools used in social networks to increase its visibility and discoverability on every social media platform.…
Promote your business with TikTok
TikTok is a social networking platform created in 2016 that has grown significantly in recent years. Today, TikTok has over 800 million users worldwide and…
How to use TikTok trends to grow your brand
How to use TikTok trends to grow your brand Since the COVID pandemic, Tiktok has become a “must-have” application. Indeed, the figures show that since…