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Growing as an Online Golf Coach With Digital Marketing
Read the articleSocial Media Marketing for Music: How to get more streams and grow your fanbase in 2025
Read the articleHow digital marketing impact consumer behaviors?
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Nostalgia Marketing: How Brands Turn Memories Into Sales
Vintage bicycle representing nostalgia marketing.
Authentic Marketing and the Paradox of Being Real
Authentic marketing builds trust by appearing real, set when sincerity becomes strategy, it creates the paradox of performed authenticity. When influencer culture turns sincerity into…
Threads: An impactful tool to increase Brand Awareness
Threads, a useful tool for marketing, growing a business, and gaining with low expenses. Launched in July 2023, Threads reached 100 million users in the…
Digital Marketing and the Evolving Consumer
Today, digital marketing has become an essential component. Whether it is to promote a brand or launch a new product, marketing professionals must now integrate…
The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Taylor Swift’s ‘The Life of a Showgirl’ isn’t just an album, it’s a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift…
The Power of User-Generated Content : How Authenticity Builds Brands
In today’s digital world Consumers tend to trust other people more than the brand itself. Traditional ads are pretty but not always authentic. That’s why…
Brand Image in the Digital Age: When Marketing Goes Viral for Better or Worse
Introduction: The Power of Brand Image Nowadays, with the digital era, we have seen that a brand image can shift overnight. Social media allows companies…
How Arsenal Uses Digital Marketing to Build a Global Fanbase.
In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…
Dans un plan de marketing numérique, comment concilier les objectifs de performance à court terme avec la vision stratégique de long terme ?
Sommaire exécutif La croissance continue du marketing numérique incite de nombreuses organisations à privilégier des tactiques de performance immédiate, par exemple, SEA ou les bannières…