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The Rise of Influencer Marketing: Why Authenticity Matters
Read the articleThe Future of AI and SNS Marketing
Read the articleHow to Build an Effective Content Marketing Strategy in 5 Steps
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Social Media Marketing: How to Boost Engagement
Creating engaging social media content is essential for brands, if they want to build meaningful connections with their audience and customers. Effective content increases visibility,…
How Are Brand Content and Content Marketing Beneficial for Digital Marketing?
For small entrepreneurs, differentiating themselves from competition in the digital world may feel overwhelming. Thus, the importance of creating the right content strategy. Moreover, brand…
The paradox of social media for the fashion luxury industry
Since forever, fashion luxury brands have signaled status and wealth, satisfying buyers’ emotional desires with their high perceived hedonic value. Nowadays, the Internet has become…
The role of social networks in the digital strategy of luxury brands.
Today, social networks are essential levers for major luxury brands, enabling them to reach a wider, more targeted audience. Instagram, Tiktok and WeChat are key…
Digital Marketing VS Social Media Marketing
online marketing featuring social media
How Artificial Intelligence and Fan Communities Can Boost Social Media Engagement
The rise of artificial intelligence (AI) has changed the way brands and artists use digital marketing. They now have access to new ways to promote,…
Digital Marketing for Gen Z: What Works and What Doesn’t
Generation Z are born between 1996 and 2010, where they are born in an era of advanced digital technology. They heavily rely on social media,…
Athletes on Social Media: Building Brands and Breaking Barriers
Nowadays, athletes are influential brands in the digital era in addition to being sports idols. Social media sites like X, Instagram, and TikTok allow athletes…
3 ways Digital Marketing can help the Fashion Industry
In this article, discover how the fashion industry can utilize digital marketing practices to optimize their marketing strategies. With the rise of the digital era,…