Discover Digital @ HEC Montréal articles
Discover the articles Marketing Technology
AI in the Beauty Industry
Read the articleWhat happen if the line between AI and human disappear… ?
Read the articleThe Future of AI and SNS Marketing
Read the articleHow is Artificial Intelligence (AI) significantly affecting the digital marketing of businesses nowadays?
Marketing has always been a crucial aspect of business success. It helps build brand reputation, enhance customer experience, and attract the right audience. Over the…
The role of AI and Machine Learning in Digital Marketing
Now at days we are living in a fast-paced digital landscape, which concerns to businesses as they need to be constantly seeking innovative ways to…
3 ways Digital Marketing can help the Fashion Industry
In this article, discover how the fashion industry can utilize digital marketing practices to optimize their marketing strategies. With the rise of the digital era,…
AI Chatbots in Digital Marketing: A Double-Edged Sword
AI-powered chatbots have taken the digital marketing industry by storm. They provide quick responses, collect data, and enhance the customer’s overall experience. However, while they…
Algorithms in Social Media: The Good and the Bad
Have you ever noticed your favorite YouTuber mentioning “the algorithm” and saying that their video is not reaching many people? Or, maybe, you’ve tried growing…
How AI is Revolutionizing Digital Marketing
AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…
AI: The solution to influencer marketing
Influencer editing and creating a post with AI software like ChatGPT
How TikTok uses neuromarketing to boost product promotion
In the world of digital marketing, TikTok has emerged as a powerful platform for product promotion, especially when viewed through the lens of neuromarketing. Neuromarketing…
The Demise of Third-Party Cookie: What Alternative can Facebook use to improve Digital Market Strategy?
Over a long period, cookies have been used significantly in digital advertising. It is one of the most useful approaches to enabling precise ad targeting…