Discover Digital @ HEC Montréal articles
Discover the articles Marketing Technology
The Future of AI and SNS Marketing
Read the articleHow is Artificial Intelligence (AI) significantly affecting the digital marketing of businesses nowadays?
Read the articleThe role of AI and Machine Learning in Digital Marketing
Read the article3 ways Digital Marketing can help the Fashion Industry
In this article, discover how the fashion industry can utilize digital marketing practices to optimize their marketing strategies. With the rise of the digital era,…

AI Chatbots in Digital Marketing: A Double-Edged Sword
AI-powered chatbots have taken the digital marketing industry by storm. They provide quick responses, collect data, and enhance the customer’s overall experience. However, while they…

Algorithms in Social Media: The Good and the Bad
Have you ever noticed your favorite YouTuber mentioning “the algorithm” and saying that their video is not reaching many people? Or, maybe, you’ve tried growing…

How AI is Revolutionizing Digital Marketing
AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…

AI: The solution to influencer marketing
Influencer editing and creating a post with AI software like ChatGPT

How TikTok uses neuromarketing to boost product promotion
In the world of digital marketing, TikTok has emerged as a powerful platform for product promotion, especially when viewed through the lens of neuromarketing. Neuromarketing…

The Demise of Third-Party Cookie: What Alternative can Facebook use to improve Digital Market Strategy?
Over a long period, cookies have been used significantly in digital advertising. It is one of the most useful approaches to enabling precise ad targeting…
The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences
In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…

4 Ways Generative AI is disrupting Search, Search Engines, and Digital Marketing
The advent of generative artificial intelligence (AI) is reshaping the digital landscape, especially in the realms of search engines and digital marketing. Traditional search engines…