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Artificial intelligence is everywhere, platforms keep automating more tasks and the line between marketing and technology is getting harder to draw. Algorithms, personalization, martech, generative engines and automation are interesting not simply because they are new, but because of how they change marketing work. We look at what technology helps us do better, what it makes more complicated and what we may be delegating to it a little too quickly.
Marketing Technology
Reading time : 2 minutes

Crypto Fan Tokens, the impact on fan engagement.

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faberbink
14 November 2022
Marketing Technology
Reading time : 4 minutes

AI-Driven Ad Optimization: Advertise Smarter, Not Harder.

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ouferhatmaya
30 March 2023
Content Marketing
Digital Media Campaigns
Reading time : 3 minutes

Emotional AI: The Key to Personalized Digital Marketing Success

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desousajordina
15 March 2024
Marketing Technology
Reading time : 5 minutes

How is Artificial Intelligence (AI) significantly affecting the digital marketing of businesses nowadays?

Marketing has always been a crucial aspect of business success. It helps build brand reputation, enhance customer experience, and attract the right audience. Over the…

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luisinching
21 March 2025
Background showing AI the future of digital marketing and a robot using a computer
Marketing Strategy
Marketing Technology
Reading time : 4 minutes

The role of AI and Machine Learning in Digital Marketing

Now at days we are living in a fast-paced digital landscape, which concerns to businesses as they need to be constantly seeking innovative ways to…

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dominguezcarvajalregina
21 March 2025
Marketing Strategy
Marketing Technology
Reading time : 4 minutes

3 ways Digital Marketing can help the Fashion Industry

In this article, discover how the fashion industry can utilize digital marketing practices to optimize their marketing strategies. With the rise of the digital era,…

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letourneautoledomayakim
13 November 2024
AI chatbots in digital marketing
E-Commerce
Marketing Strategy
Reading time : 3 minutes

AI Chatbots in Digital Marketing: A Double-Edged Sword

AI-powered chatbots have taken the digital marketing industry by storm. They provide quick responses, collect data, and enhance the customer’s overall experience. However, while they…

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Stefanie O. Ambrosone
12 November 2024
Marketing Technology
Search Engine Marketing
Reading time : 3 minutes

Algorithms in Social Media: The Good and the Bad 

Have you ever noticed your favorite YouTuber mentioning “the algorithm” and saying that their video is not reaching many people? Or, maybe, you’ve tried growing…

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dragutsabrina
11 November 2024
Content Marketing
Digital Media Campaigns
Reading time : 4 minutes

How AI is Revolutionizing Digital Marketing

AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…

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paquettemartinviviane
11 November 2024
Digital Media Campaigns
Influence Marketing
Reading time : 6 minutes

AI: The solution to influencer marketing

Influencer editing and creating a post with AI software like ChatGPT

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beaudryjosiane
11 November 2024
Image of the brain crossed by a lamp connected to a plug with the words “neuromarketing” and “tiktok” inscribed on it.
Marketing Technology
Social Media
Reading time : 2 minutes

How TikTok uses neuromarketing to boost product promotion

In the world of digital marketing, TikTok has emerged as a powerful platform for product promotion, especially when viewed through the lens of neuromarketing. Neuromarketing…

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lafossephilippine
11 November 2024
Internet cookies technology concept. Tracking website surfing. Cookies on background as metaphor. Flat vector illustration
Marketing Technology
Reading time : 2 minutes

The Demise of Third-Party Cookie: What Alternative can Facebook use to improve Digital Market Strategy? 

Over a long period, cookies have been used significantly in digital advertising. It is one of the most useful approaches to enabling precise ad targeting…

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zhengxiaoyu
11 November 2024
Digital Media Campaigns
E-Commerce
Reading time : 6 minutes

The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences

In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…

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leejianyangnicholas
10 November 2024
ChatGPT application with OpenAI as a background
Content Marketing
Digital Media Campaigns
Reading time : 5 minutes

4 Ways Generative AI is disrupting Search, Search Engines, and Digital Marketing

The advent of generative artificial intelligence (AI) is reshaping the digital landscape, especially in the realms of search engines and digital marketing. Traditional search engines…

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angmarcusjianwei
9 November 2024
Robots sitting down ready to start working and a human leaving with his personal belongings in a box.
Digital Media Campaigns
Marketing Technology
Reading time : 3 minutes

Can AI Replace a Digital Marketing Manager? Spoiler Alert: Not Yet!

In today’s evolving world, there is a hot topic that has been talked about: can AI replace our jobs? As we’ve seen a huge increase…

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dumontaxelle
5 November 2024
Digital Media Campaigns
Marketing Technology
Reading time : 6 minutes

Programmatic advertising: How it works and how we can use it without relying on GAFAM

What is programmatic advertising and how does it work? well, it’s a new way of buying and selling ads. Instead of trying to manually figure…

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djeghriabir
23 October 2024
Marketing Technology
User Experience
Reading time : 2 minutes

The Dangers of AI in Digital Marketing

The increasing use of AI presents a multitude of ethical problems.  Among those problems, we have invasion of privacy and exploitation. To begin with, AI…

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shimayannel
11 April 2024
Background of futuristic digital marketing with TikTok integration in a cityscape
Content Marketing
Influence Marketing
Reading time : 2 minutes

TikTok Marketing in 2024: Engaging the Digital Frontier

TikTok plans to transform marketing methods by 2024, making audience engagement more dynamic and powerful. The growth of TikTok marketing has provided new opportunities for…

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traoredjibrilabdoulaye
22 March 2024
Digital Media Campaigns
Marketing Strategy
Reading time : 5 minutes

Spotify for Digital Marketing

In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering…

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seowrachelyingshuen
20 March 2024
Background showing the hand of artificial intelligence (AI) pointing at the word 'SEO'.
Marketing Strategy
Marketing Technology
Reading time : 7 minutes

Breaking down AI for SEO: A Guide to Enhance Your Website Visibility by Using the Power of AI

What is AI for SEO? In short, it is the use of various Artificial intelligence (AI) tools to improve the Search Engine Optimization processes (SEO).…

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boonyaniwaskomchan
19 March 2024
Man's face being analyzed by emotional AI to create personalized digital marketing ads successfully.
Rangaiah, M. (2020). Analytic Steps. Emotional Artificial Intelligence - An Overview. Website: https://www.analyticssteps.com/blogs/emotional-artificial-intelligence-overview.
Content Marketing
Digital Media Campaigns
Reading time : 3 minutes

Emotional AI: The Key to Personalized Digital Marketing Success

Emotional AI is revolutionizing digital marketing by enabling brands to connect with consumers on a deeper, more personalized level. With this purpose in mind, emotional…

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desousajordina
15 March 2024

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