Discover Digital @ HEC Montréal articles
Discover the articles Search Engine Marketing
Nostalgia Marketing: How Brands Turn Memories Into Sales
Read the articleThe Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Read the articleTikTok SEO: How It Can Impact Business Growth
Read the article
Algorithms in Social Media: The Good and the Bad
Have you ever noticed your favorite YouTuber mentioning “the algorithm” and saying that their video is not reaching many people? Or, maybe, you’ve tried growing…
How AI is Revolutionizing Digital Marketing
AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…
The Future of Search | Hey Google!
The future of search? “Hey Google”, “Hey Siri”, “Alexa” have become the norm as we integrate digital voice assistants into our everyday lives. Are people…
Is Gen AI the next best thing, or a threat to SEO Marketing?
We have all heard the buzz surrounding Generative Artificial Intelligence (Gen AI), but recent popularity aside, do we truly know the implications of this new…
4 Ways Generative AI is disrupting Search, Search Engines, and Digital Marketing
The advent of generative artificial intelligence (AI) is reshaping the digital landscape, especially in the realms of search engines and digital marketing. Traditional search engines…
Easy Fixes for 2024’s Biggest Digital Marketing Mistakes
As global digital marketing expenditure approaches $3.1 trillion by 2023, businesses are investing more than ever in digital channels. However, common digital marketing mistakes can hinder success. To achieve…
Kmedia Kills: Clickbait and Media Manipulation in South Korea
In South Korea, journalism faces a growing integrity challenge as algorithms increasingly determine the reach of news content. Fast-paced digital reporting to achieve high ranks…
The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…
The rise of voice search in digital marketing
In the evolving landscape of digital marketing, voice search has become a central element, reshaping the way brands communicate with their target audience. As smart…