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AI Chatbots in Digital Marketing: A Double-Edged Sword
AI-powered chatbots have taken the digital marketing industry by storm. They provide quick responses, collect data, and enhance the customer’s overall experience. However, while they…
The Future of Search | Hey Google!
The future of search? “Hey Google”, “Hey Siri”, “Alexa” have become the norm as we integrate digital voice assistants into our everyday lives. Are people…
The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences
In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…
The Power of Unconventional Marketing
In a highly competitive market, traditional marketing doesn’t stand out anymore. When we look at some of the world’s biggest brands, we see how they…
The Psychology Behind Digital Marketing: Understanding Consumer Behavior Online
Marketing is all about consumer behavior – that includes digital marketing too! Beyond the data and algorithms, it is all about understanding cognitive biases and…
The Dangers of AI in Digital Marketing
The increasing use of AI presents a multitude of ethical problems. Among those problems, we have invasion of privacy and exploitation. To begin with, AI…
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…
Emotional AI: The Key to Personalized Digital Marketing Success
Emotional AI is revolutionizing digital marketing by enabling brands to connect with consumers on a deeper, more personalized level. With this purpose in mind, emotional…
Leveraging Digital Marketing Analytics for Streaming Platforms
In the realm of streaming services like Twitch and Kick, digital marketing analytics play a pivotal role in driving audience engagement, enhancing user experiences, and…