Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Digital @ HEC Montreal, a site made by students and for students, all for educational purposes!

Have you ever had a discussion with a friend about x product and, a few days later, found an ad for said product between two Instagram stories. We could compare this reality to a one-way mirror; on the one hand, the consumer browses the web, on social media, leaves traces, identifies that he likes traveling on Instagram, shares his romantic weekend, searches for meal ideas… all this while not seeing what who is hiding behind.

But what’s behind it? On the other side, the view is almost completely clear; a view of our preferences, our occupations, our passions and much more… this transparency that the consumer offers to companies is, among other things, the source of these numerous advertisements, but also of targeting, retargeting and conversion opportunities.

Isn’t that fascinating? Digital is such a mysterious and fascinating world. If, in any way, this short scenario has intrigued you, you are in the right place!

To learn

More than 1,000 articles have been published by HEC Montréal digital students.

Stay up to date with the latest digital trends by browsing the Digital @ HEC Montreal blog.

To set your future

Thinking about studying digitally? Our Digital at HEC Montréal section will help you find your ideal program.

Are you already a digital student and would like to enrich your work experiences? You can find your next job or internship right here.

To propel your business

More than 100 Canadian companies have improved their digital performance thanks to free consultation services offered by HEC Montréal’s digital training agency.

The mission of Digital @ HEC Montréal

Bringing together, in the same place, digital enthusiasts and businesses wishing to embark on the digitalization wave!