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HEC Montréal | Digital Marketing students Blog

4 Steps to design a Social Media Advertising Strategy

4 Steps to design a Social Media Advertising Strategy Nowadays, paid social advertising is the most reliable way to attract customers, gain content views and drive more sales from day one. As 75 percent of Gen Zers and 48 percent of millennials are affected by social media ads in 2021 [...]

The introduction of instagram reels in digital marketing

The introduction of instagram reels in digital marketing How the introduction of reels on instagram has revolutionised the digital marketing era. Nowadays, Instagram Reels offers a new way to share short video clips of up to 15 seconds within the Instagram app.  With this addition, Instagram now has five content [...]

Why companies turn to digital marketing to survive Covid-19

Why companies turn to digital marketing to survive Covid-19 The article discusses about how companies have had to start looking at and relying on their digital marketing after the pandemic. As it had never seen before, near-total disappearance of all channels associated with live events and conferences as well as [...]

What You Need To Know About Social Media in 2022

What you Need to Know about Social Media in 2022 Nowadays, Social Media is one of the key digital marketing strategies. It is a method of communication and a way of reaching individuals that has gained popularity and effectiveness. Each campaign depends on many factors that define each advertisement and [...]

TikTok Algorithm: How it Works

Introduction to TikTok TikTok, a video sharing platform, rose to fame in 2020, capturing a large audience of over 600 million. Its content are mainly short form videos with a variety of genres. Naturally, with this huge pool of users and engaging content, TikTok is often used as a tool [...]

Virtual influencer: The New Star for Your Business

A new type of influencer has emerged to replace human stars in the non-face-to-face society that occurred after COVID-19. This is a virtual influencer that is very similar to the appearance of a real person. They are increasingly influential, especially with the great response of Generation Z, the digital native. [...]

Is Accessibility Important to SEO Marketing?

What is Accessibility? According to Accessibility Services Canada, accessibility refers to the design of products, devices, services, or environments for people who experience disabilities. A disability is a physical or mental condition that limits a person’s movements, senses, or activities. More than 1 billion people worldwide, have a type of [...]

Blockchain: The Future of Digital Marketing

If you’re an insider in the world of digital marketing, you’ve heard the term blockchain at least once. Some of us understand it while others might still not know what it really means. However, it is very important to stay up to date and understand why it is the future [...]


With over a billion people using Instagram every month, it has become a powerful platform for any business to build a brand and create an audience online. However, it also means that it has become difficult to capture your target audience’s attention and engage with your community. So how can [...]

Email Marketing: Single or Double Opt-in?

Before launching your email marketing campaign, it is critical to familiarize yourself with different strategies. Read the article below, you will learn the huge difference between single Opt-in and Double Opt-in. The definition of Single Opt-in and Double Opt-in Single Opt-in is when users only need to sign up once [...]

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