Introduction
The future of digital marketing jobs seems bleak with AI (Artificial Intelligence). Digital marketing is an industry rapidly evolving with the advent of new technologies. One such technology that is causing a buzz in the industry is AI. While bringing about revolutionary changes in the digital marketing field, it is also causing some apprehension among many professionals due to its ability to remove jobs from the digital marketing scene.
The Future is Here: AI is Entering the Digital Marketing Job Space
Automation and improved efficiency are all words associated with AI. It has the capability to perform jobs that are repetitive and mundane, and digital marketing has plenty of such tasks. For example, AI can automate email marketing campaigns, schedule social media posts, and even write content. By doing so, AI is reducing the need for human intervention in these areas, and thus removing jobs.
Let us take email marketing as an example. Traditionally, email marketing campaigns required a team of professionals to manage them. These professionals would segment the target audience, create content, design the email template, and schedule the campaign according to their marketing calendar. However, with AI, all these tasks can be automated. Tasks ranging from analysing customer data, creating personalized content, designing email templates, and scheduling campaigns. Thus, it eliminates the need for a large team, resulting in the loss of jobs.
Similarly, in content writing, AI can write articles, blogs, and product descriptions using Natural Language Processing (NLP). It can also optimize the content for search engines and create meta descriptions. This means that AI can replace human writers, and many jobs in this field could become redundant. The future of digital marketing jobs seems bleak with AI.
AI Can Complement Future Digital Marketing Jobs
However, it is not all doom and gloom for digital marketing professionals. AI is still a new technology, and it has its limitations. While AI can automate certain tasks, it cannot replace human creativity, intuition, and decision-making abilities. For example, AI cannot come up with new marketing strategies or analyze data from different perspectives. Find out more about why AI cannot completely replace humans and remove the majority of existing job opportunities.
Moreover, AI requires human supervision and maintenance. It cannot function effectively without constant monitoring and updates. Therefore, digital marketing professionals need to upskill themselves and adapt to this new technology. They should learn to work alongside AI and use it to their advantage.
Conclusion
While AI is bringing about significant changes in the industry, it also removes jobs. Digital marketing professionals must be aware of this and adapt to the ever-changing landscape to ensure their jobs are not at risk. They must continuously learn new skills, adapt to the rapid pace of technology, and work towards creating a balance between human intervention and automation. This way, they can stay relevant and contribute to the digital marketing industry by seeing AI as a complement to their work as opposed to competition.
Reference List
APAC Entrepreneur. (2022). AI and Humans: How AI & Humans Can Work Together. https://apacentrepreneur.com/ai-and-humans-how-ai-humans-can-work-together/#:~:text=AI%20is%20there%20to%20help,doing%20the%20things%20that%20matter
Erskine, E. (2023, February 17). Why AI in digital marketing won’t put you out of a job. TEAM LEWIS. https://www.teamlewis.com/magazine/why-ai-in-digital-marketing-wont-put-you-out-of-a-job/
Kaput, M. (2022, January 4). Artificial intelligence in email marketing. Marketing AI Institute | Artificial Intelligence for Marketing. https://www.marketingaiinstitute.com/blog/ai-in-email-marketing
White, C. (2022, October 5). How AI is changing the future of digital marketing (2021). Bramework | AI Writing Assistant – Write Long-Form Content Fast. https://www.bramework.com/ai-marketing/
