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AI and Sephora : A continuous love story
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Read the articleRiot Games : Arcane’s marketing masterpiece
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The importance of neuro-inclusivity in Digital Marketing
Brands risk excluding up to 20% of potential users In marketing, we have long been taught to build strategies around a “typical user”. This standard…
How influencer Marketing is Changing the fashion Industry
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How to Build an Effective User Generated Content Marketing Strategy
User generated content has become a significant part of social media today. More and more successful brands are beginning to rely less on traditional advertisements,…
Social Commerce for Clothing Brands: Why Independent Labels Win Through Content Creativity
Why Social Commerce Works in Fashion Social commerce for clothing brands has become one of the most important strategies within the fashion industry and its…
How TikTok lip product marketing is reshaping the beauty industry
Over the past few years, TikTok has completely changed the way people discover beauty products, especially lip products. What used to depend on traditional advertising…
Is Your Phone Listening to You? The Truth About Cookies and Browser Tracking
You mentioned to your friend that you want new sneakers. Later that day, you open instagram and there it is, a target ad for running…
Parasocial relationships and Gen Z’s search for community
We all know the saying “it takes a village,” and recently a trend has arisen on social media: Gen Z influencers want a village and…
TikTok Marketing : How the Algorithm Works and Why It Matters
On TikTok, a video from a brand-new account with zero followers can reach millions of people overnight. How? It all comes down to the algorithm.…
Impacts of Zero-Click Search on Digital Marketing
As of 2025, approximately 60% of Google searches result in Zero-Click outcomes, where users find their answers directly on the search page. For businesses, this…