Discover Digital @ HEC Montréal articles

The content marketing strategy can be so broad, but yet so important when you’re promoting your business. To start this article it might be important…

As an SEO expert, keeping track of Google search console features is vital.  Google recently announced an upcoming search ranking change that incorporates page experience…

Instagram is at the forefront of digital marketing. This platform can easily reach an immeasurable number of potential customers. Instagram engagement is essential because, among…

As Google gets better and better at understanding search requirements, it wants to give searchers an immediate answer to their questions, so they won’t even…

Digital Marketing is an essential tool for NGOs, foundations and companies with social impact. Despite the initial distrust of many nonprofit leaders in developing digital…

You create your own website, but you don’t know how to improve your SEO? I have the solution for you: you can choose to improve…

As consumers become more involved in the buying process, they are consuming more content than ever, desensitizing them to ordinary content. This is why interactive…

In the mobile world, there are a lot of different types of ads that come in all sizes and shapes. Some of these ads are…

Why Small Businesses Need Social Media Growing a small business can be extremely stressful and can even be soul crushing to  see other small business…

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Is this question about email marketing still make sense? Why email marketing is still important? Clearly, the list of questions about email marketing can go…

The Different Types of In-game Advertising in Video Games Static In-game ads: Death Stranding With the ever-growing games that are made in 2021, it is…

Benefits of knowing how to properly advertise on Pinterest High visibility Pinterest’s functionality makes it possible for your post to be re-pinned again and again…

Customer engagement in 2020 was more difficult than ever before. People might hear about your brand but, due to corona, they cannot just pop by…

How can you differentiate your company for its competitors in an era where people shop online? We can agree that the presence of a company…

What Is Programmatic Advertising ? Programmatic advertising is the use of a software to buy digital adverts. It facilitates the traditional way of buying ads…

  YouTube SEO is becoming rapidly important and especially crucial when it comes to compete with the million content creators that are out there. Someone…

My dear students, friends, colleagues, and former clients, It is with joy that I share today, with you, my next mission! Did I leave the…