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Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025
Read the articleRestaurant marketing : The keys to a strong digital presence
Read the articleUsing the Power of Social Media: Promoting Mental Health Awareness
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Nostalgia Marketing: How Brands Turn Memories Into Sales
Vintage bicycle representing nostalgia marketing.
Digital Marketing Lessons from Barbie and Oppenheimer: How Two Campaigns Ruled the Internet
The Barbenheimer phenomenon proved that digital marketing in film can turn two completely opposite movie releases into a global cultural sensation. On July 21st, Barbie…

The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Taylor Swift’s ‘The Life of a Showgirl’ isn’t just an album, it’s a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift…
Social Media Advertising: Why 91% of Users Ignore Your Ads
Let me guess, you have been using social media advertising with high hopes, only to watch your brand engagement plummet week after week? Don’t worry,…
What happen if the line between AI and human disappear… ?
If you are a hermit that lives in the deep forest of Greenland inside a cave, you may not have seen this video; otherwise, if…
How Arsenal Uses Digital Marketing to Build a Global Fanbase.
In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…

The Advantages of Influencer Marketing Trends
Influencer marketing trends have created endless advantages for digital marketing in 2025. In our generation, marketing is a way to provide jobs for active users…

The Rise of Influencer Marketing: Why Authenticity Matters
In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream…

Social Media Marketing: How to Boost Engagement
Creating engaging social media content is essential for brands, if they want to build meaningful connections with their audience and customers. Effective content increases visibility,…