Discover Digital @ HEC Montréal articles

Discover the articles Digital Media Campaigns

Content Marketing
Digital Media Campaigns
Reading time : 3 minutes

Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025

Read the article
mohdnazryhanndanishbin
11 November 2025
Digital Media Campaigns
Search Engine Optimization
Reading time : 4 minutes

Restaurant marketing : The keys to a strong digital presence

Read the article
tremblaypierrealexandre
11 November 2025
Digital Media Campaigns
Social Media
Reading time : 5 minutes

Using the Power of Social Media: Promoting Mental Health Awareness

Read the article
Kim Juliette Zijlema
11 November 2025
Content Marketing
Digital Media Campaigns
Reading time : 6 minutes

Nostalgia Marketing: How Brands Turn Memories Into Sales

Vintage bicycle representing nostalgia marketing.

Read the article
Lisa Medkour
11 November 2025
Digital Media Campaigns
Reading time : 3 minutes

Digital Marketing Lessons from Barbie and Oppenheimer: How Two Campaigns Ruled the Internet

The Barbenheimer phenomenon proved that digital marketing in film can turn two completely opposite movie releases into a global cultural sensation. On July 21st, Barbie…

Read the article
lizarragamaganajimena
11 November 2025
Performer in an orange sequined outfit singing powerfully on stage under bright lights during The Life of a Showgirl era, symbolising Taylor Swift’s digital marketing storytelling. Photo by Tenielle Nuske.
Content Marketing
Digital Media Campaigns
Reading time : 7 minutes

The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy

Taylor Swift’s ‘The Life of a Showgirl’ isn’t just an album, it’s a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift…

Read the article
Jessica Fraanje
10 November 2025
Digital Media Campaigns
Social Media
Reading time : 5 minutes

Social Media Advertising: Why 91% of Users Ignore Your Ads

Let me guess, you have been using social media advertising with high hopes, only to watch your brand engagement plummet week after week? Don’t worry,…

Read the article
dubaillayeliott
10 November 2025
Content Marketing
Digital Media Campaigns
Reading time : 5 minutes

What happen if the line between AI and human disappear… ?

If you are a hermit that lives in the deep forest of Greenland inside a cave, you may not have seen this video; otherwise, if…

Read the article
loransalban
10 November 2025
Content Marketing
Digital Media Campaigns
Reading time : 3 minutes

How Arsenal Uses Digital Marketing to Build a Global Fanbase.

In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…

Read the article
lanhovenicolas
9 November 2025
The Advantages of Influencer Marketing Trends in the comfort of their home promoting a brands lipgloss.
Influencer making a vlog to help promote the lipgloss of a brand.
Digital Media Campaigns
Influence Marketing
Reading time : 3 minutes

The Advantages of Influencer Marketing Trends

Influencer marketing trends have created endless advantages for digital marketing in 2025. In our generation, marketing is a way to provide jobs for active users…

Read the article
emma beede
5 November 2025
Influencer woman recommending products in front of a camera
Content Marketing
Digital Media Campaigns
Reading time : 2 minutes

The Rise of Influencer Marketing: Why Authenticity Matters

In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream…

Read the article
toutounjiomar
21 March 2025
Backround showing attraction and engagement on social media
Content Marketing
Digital Media Campaigns
Reading time : 2 minutes

Social Media Marketing: How to Boost Engagement

Creating engaging social media content is essential for brands, if they want to build meaningful connections with their audience and customers. Effective content increases visibility,…

Read the article
mardonovicmarkpeter
20 March 2025

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog