Discover Digital @ HEC Montréal articles
Discover the articles Digital Media Campaigns
Social Commerce for Clothing Brands: Why Independent Labels Win Through Content Creativity
Read the articleSustainable Digital Marketing ESG: A Practical Guide for Responsible Brands
Read the articleHow Luka Dončić Builds a Global Personal Brand Through Digital Marketing
Read the article
How AI Is Changing Consumer Trust in Digital Marketing
Most of us have already experienced the strange moment when a product we have talked about suddenly appears through an advertisement on our phone. Whether…
Transmedia Storytelling as a Marketing Tool: Break Through Digital Boundaries
Storytelling has already proven itself as a powerful marketing tool. According to Forbes, it builds emotional bonds between brands and consumers. It boosts brand recognition…
Her Product, His Eyes: How the male gaze shapes women’s products
You would think that in 2026, we would have moved past using the male gaze in marketing. However, many campaigns that should have been tailored…
Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025
Many people are trying to make it in music, but what makes you different? How will you get people to care about your music? I…
Restaurant marketing : The keys to a strong digital presence
After COVID hit, the restaurant industry collapsed. Facing major obstacles, from dining rooms being shut down, to a wide range of employees leaving the industry…
Using the Power of Social Media: Promoting Mental Health Awareness
The new generation needs to rethink the potential power of digital marketing to positively influence youth’s mental health. Gen Z is notorious for representing the…
Nostalgia Marketing: How Brands Turn Memories Into Sales
Vintage bicycle representing nostalgia marketing.
Digital Marketing Lessons from Barbie and Oppenheimer: How Two Campaigns Ruled the Internet
The Barbenheimer phenomenon proved that digital marketing in film can turn two completely opposite movie releases into a global cultural sensation. On July 21st, Barbie…
The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Taylor Swift’s ‘The Life of a Showgirl’ isn’t just an album, it’s a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift…