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The Rise of Influencer Marketing: Why Authenticity Matters
Read the articleSocial Media Marketing: How to Boost Engagement
Read the articleHow Are Brand Content and Content Marketing Beneficial for Digital Marketing?
Read the articleUltimate Guide: Digital marketing For Beginners
Here is our ultimate guide on digital marketing for Beginners. What is digital marketing? We understand that things can feel overwhelming initially, to help you…
The paradox of social media for the fashion luxury industry
Since forever, fashion luxury brands have signaled status and wealth, satisfying buyers’ emotional desires with their high perceived hedonic value. Nowadays, the Internet has become…
AI and S.E.O. marketing, the future of search engines.
During the last few years we have seen the evolution of a new form of researching through the web. The A.I. (Artificial Intelligence) revolution has…
The Future of Digital Marketing: How Live Video Chat Sales Build Trust in the AI Era
The AI-Driven Marketing Revolution Artificial intelligence (AI) has been a key player in digital marketing for years. In 2015, Google first introduced RankBrain, which used…
The role of social networks in the digital strategy of luxury brands.
Today, social networks are essential levers for major luxury brands, enabling them to reach a wider, more targeted audience. Instagram, Tiktok and WeChat are key…
How Artificial Intelligence and Fan Communities Can Boost Social Media Engagement
The rise of artificial intelligence (AI) has changed the way brands and artists use digital marketing. They now have access to new ways to promote,…
Storytelling in Advertising – Apple Sells Emotions
Storytelling finds its roots in movies. If you think about your top three movies, you’ll find that their stories are similar. they all have a…
Free tools to make your business go viral
When we have our own business, optimizing every penny becomes a priority, especially when we’re just starting out. For this reason, we’re always on the…
Personalization Revolution: How is AI Shaping the Future of Digital Marketing
Nowadays, AI is the buzzword in industries, this goes the same for marketing. In the era of big data where consumers are flooded with information,…