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Discover the articles Digital Media Campaigns

A good media campaign is no longer just about choosing Meta or Google and increasing the budget. Formats, creators, algorithms, targeting and internet culture now overlap more than ever. Here, we look at campaigns that capture attention, as well as those that sometimes go too far. TikTok, targeted advertising, new formats and brand partnerships: practical examples with a critical look at what actually works.
Web Analytics
Reading time : 7 minutes

Storytelling in Advertising – Apple Sells Emotions

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djeghriabir
12 November 2024
Marketing Strategy
Marketing Technology
Reading time : 3 minutes

Emotional AI: The Key to Personalized Digital Marketing Success

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desousajordina
15 March 2024
Reading time : 3 minutes

Coca-Cola’s adaptation to the digital age thanks to digital marketing

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morgenvalentine
29 March 2023
Reading time : 2 minutes

AI and S.E.O. marketing, the future of search engines.

During the last few years we have seen the evolution of a new form of researching through the web. The A.I. (Artificial Intelligence) revolution has…

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gonzalezpiconnicolas
20 March 2025
two stick figures shaking hands
A handshake goes a long way in building trust.
Reading time : 4 minutes

The Future of Digital Marketing: How Live Video Chat Sales Build Trust in the AI Era

The AI-Driven Marketing Revolution Artificial intelligence (AI) has been a key player in digital marketing for years. In 2015, Google first introduced RankBrain, which used…

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Jules Lemée
20 March 2025
Marketing Strategy
Social Media
Reading time : 4 minutes

The role of social networks in the digital strategy of luxury brands.

Today, social networks are essential levers for major luxury brands, enabling them to reach a wider, more targeted audience. Instagram, Tiktok and WeChat are key…

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theodoreanelka
20 March 2025
AI-generated images of different stores and headquarters in the imaginary digital world of "Gag City"
Credit: Mashable composite
Marketing Strategy
Social Media
Reading time : 5 minutes

How Artificial Intelligence and Fan Communities Can Boost Social Media Engagement

The rise of artificial intelligence (AI) has changed the way brands and artists use digital marketing. They now have access to new ways to promote,…

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KheopsHunter
17 March 2025
Web Analytics
Reading time : 7 minutes

Storytelling in Advertising – Apple Sells Emotions

Storytelling finds its roots in movies. If you think about your top three movies, you’ll find that their stories are similar. they all have a…

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djeghriabir
12 November 2024
Growing statistics
Influence Marketing
Marketing Strategy
Reading time : 4 minutes

Free tools to make your business go viral

When we have our own business, optimizing every penny becomes a priority, especially when we’re just starting out. For this reason, we’re always on the…

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maciasacostamariaangelica
12 November 2024
background image of a bulb with AI features
Email Marketing
Marketing Strategy
Reading time : 4 minutes

Personalization Revolution: How is AI Shaping the Future of Digital Marketing

Nowadays, AI is the buzzword in industries, this goes the same for marketing. In the era of big data where consumers are flooded with information,…

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wangangelaanqi
12 November 2024
Tuni logo over a digital analytics background with data visualizations and bar charts, representing web analytics and data-driven insights.
Tuni's logo displayed over a web analytics background, highlighting the platform's focus on data-driven strategies in EdTech digital marketing
Marketing Strategy
Uncategorized
Reading time : 7 minutes

Tuni: How to Revolutionize EdTech Digital Marketing

Tuni is an educational platform created by three students from Universidad de San Andrés in Argentina. After a year and a half of learning and…

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alcarazagustinlucas
11 November 2024
Marketing Strategy
Marketing Technology
Reading time : 4 minutes

How AI is Revolutionizing Digital Marketing

AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…

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paquettemartinviviane
11 November 2024
Marketing Technology
Reading time : 6 minutes

AI: The solution to influencer marketing

Influencer editing and creating a post with AI software like ChatGPT

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beaudryjosiane
11 November 2024
Influence Marketing
Marketing Strategy
Reading time : 5 minutes

Video Marketing Dominance: Shaping the Future of Digital Engagement

In our fast-paced world of digital marketing, video content has slowly emerged as the undisputed champion. Undoubtedly, Online Videos have become the most important feature,…

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Tansheunlinjaynia
11 November 2024
Background showing a woman looking at her smartphone as if it were a book.
Marketing Strategy
Reading time : 3 minutes

Incorporating storytelling in your marketing conversion funnel

Storytelling is the practice of building a series of consistent narratives that help position your brand over time. We will see in this article how,…

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vanhuysecaroline
11 November 2024
Marketing Strategy
Marketing Technology
Reading time : 6 minutes

The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences

In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…

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leejianyangnicholas
10 November 2024
Background showing digital marketing tools on laptop
Marketing Strategy
Social Media
Reading time : 4 minutes

Personalized Digital Marketing in the Banking Industry

Digital marketing is used in all fields nowadays, including the banking industry. Its use has grown over time and is now a gigantic part of…

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chaibanisis
10 November 2024
Image showing Coca-Cola bottles with personalized popular names.
Marketing Strategy
User Experience
Reading time : 4 minutes

The Power of Unconventional Marketing

In a highly competitive market, traditional marketing doesn’t stand out anymore. When we look at some of the world’s biggest brands, we see how they…

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tawfikyoussef
10 November 2024
Xiaohongshu
Marketing Strategy
Social Media
Reading time : 3 minutes

5 Essential Tips for Small Businesses to Succeed on Xiaohongshu

What is Xiaohongshu? Xiaohongshu, also known as “RED” or “Little Red Book”, is a fast-growing social media and e-commerce platform in China. Launched in 2013 as…

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yapcassiejoeer
10 November 2024
ChatGPT application with OpenAI as a background
Marketing Technology
Search Engine Marketing
Reading time : 5 minutes

4 Ways Generative AI is disrupting Search, Search Engines, and Digital Marketing

The advent of generative artificial intelligence (AI) is reshaping the digital landscape, especially in the realms of search engines and digital marketing. Traditional search engines…

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angmarcusjianwei
9 November 2024
Marketing Strategy
Search Engine Marketing
Reading time : 3 minutes

Easy Fixes for 2024’s Biggest Digital Marketing Mistakes

As global digital marketing expenditure approaches $3.1 trillion by 2023, businesses are investing more than ever in digital channels. However, common digital marketing mistakes can hinder success. To achieve…

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haasetess
8 November 2024

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