Discover Digital @ HEC Montréal articles

An airline from Ireland, Ryanair, attracts young backpackers from all over the world with their cheap flight and from social media. However, passengers have a…

With a market value of $12 million, affiliate marketing has considerable influence. When employed strategically, it can significantly expand a company’s reach and boost sales.…

Discover how ChatGPT revolutionized digital marketing since its launch in 2022. Explore three innovative ways to integrate AI into your marketing strategy, including content creation,…

TikTok’s rise to prominence is unprecedented for any social media platform. In 2021, the app overtook Instagram in the user numbers charts, with this figure…

Creativity Human marketers possess a crucial advantage over AI, and that is their creativity. While AI can analyze data and make recommendations based on it,…

As of 2023, TikTok has official reached over 1 billion monthly active users. It is the platform that has innovated the way we consume and…

In today’s digital age, online advertising has become a vital component of many businesses’ marketing strategies and decisions. Adtech plays a key role in enabling…

You all know the world-famous brand: Coca-Cola! Since its foundation in 1892, the American company has been able to forge an important place for itself…

In today’s digital age, having a strong online presence is essential for businesses of all sizes. In this situation, digital marketing is a way to…

Conversion rate optimization (CRO) is the process of increasing the percentage of leads generated from website visits. This occurs because the target audience reacts to…

The Pirate Funnel is a framework designed to help businesses identify in which stage, or stages of the funnel the company is losing its customers.…

written by Florine Paula Novembre 13, 2022 In order to connect with their audience and increase their leads, brands need to build solid Digital Marketing…

Every four years, the most important international football tournament creates global excitement and unites people all around the world to cheer on their nation in…

Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear…

In every industry, many are the customers that come in contact with products and services and they all present different characteristics, opinions and behaviors. Communicating…

Want to know how to make money online? Looking for passive income ideas? Here it the perfect place to get you started. Affiliate marketing will…

We know that every marketing campaign targets only a specific customer segment. But what is remarketing campaign?To find out what is remarketing and how it…

The limits of data tracking in digital advertisement In recent years, a worrying subject has surfaced for social media users. The lack of limits to…