Discover Digital @ HEC Montréal articles
Discover the articles Digital Media Campaigns
Emotional AI: The Key to Personalized Digital Marketing Success
Read the articleThe Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences
Read the articleListening Now: Spotify’s Marketing Strategy
Read the articleHow Audience Segmentation Can Help You Stand Out
In every industry, many are the customers that come in contact with products and services and they all present different characteristics, opinions and behaviors. Communicating…
HOW TO MAKE MONEY ONLINE WITH AFFILIATE MARKETING?
Want to know how to make money online? Looking for passive income ideas? Here it the perfect place to get you started. Affiliate marketing will…
Why beauty and fashion brands should invest in the gaming industry
THE FASHION INDUSTRY, A COMPETITIVE ENVIRONMENT The fashion industry is fiercely competitive. This market is crowded with competitors, and some have significant power and notoriety.…
What is remarketing?
We know that every marketing campaign targets only a specific customer segment. But what is remarketing campaign?To find out what is remarketing and how it…
The limits of data tracking in digital advertisement
The limits of data tracking in digital advertisement In recent years, a worrying subject has surfaced for social media users. The lack of limits to…
How to start affiliate marketing?
How to start affiliate marketing? Affiliate marketing is becoming increasingly popular and is a fundamental part of the internet economy. In short, it is a…
Why banner advertising is still important?
A banner advertising is a form of advertisement displayed within a web page that is typically 480 × 60 pixels in size and is generally…
How to write a Call To Action that isn’t annoying
Call To Action: A piece of advice to increase the number of clicks. What is a CTA? Even if you are far from the world…
Leveraging the power of digital marketing in the video games industry
The video games industry is relatively young, but it is already the biggest entertainment industry in the world. The global video game revenue for 2020…
In-game advertising in video games
The Different Types of In-game Advertising in Video Games Static In-game ads: Death Stranding With the ever-growing games that are made in 2021, it is…