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Discover the articles Digital Media Campaigns
A good media campaign is no longer just about choosing Meta or Google and increasing the budget. Formats, creators, algorithms, targeting and internet culture now overlap more than ever. Here, we look at campaigns that capture attention, as well as those that sometimes go too far. TikTok, targeted advertising, new formats and brand partnerships: practical examples with a critical look at what actually works.
Reading time : 3 minutes
Coca-Cola’s adaptation to the digital age thanks to digital marketing
Read the articlemorgenvalentine
29 March 2023
Reading time : 3 minutes
Listening Now: Spotify’s Marketing Strategy
Read the articlemariadocarmomendesdasilva
21 November 2023
Reading time : 5 minutes
Spotify for Digital Marketing
Read the articleseowrachelyingshuen
20 March 2024
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How to start affiliate marketing?
How to start affiliate marketing? Affiliate marketing is becoming increasingly popular and is a fundamental part of the internet economy. In short, it is a…
fingerjeanne
11 November 2021
Reading time : 2 minutes
Why banner advertising is still important?
A banner advertising is a form of advertisement displayed within a web page that is typically 480 × 60 pixels in size and is generally…
palaiafrancesca
11 November 2021
Reading time : 2 minutes
How to write a Call To Action that isn’t annoying
Call To Action: A piece of advice to increase the number of clicks. What is a CTA? Even if you are far from the world…
Yulia Naumenko
20 March 2021
Reading time : 5 minutes
Leveraging the power of digital marketing in the video games industry
The video games industry is relatively young, but it is already the biggest entertainment industry in the world. The global video game revenue for 2020…
Victor Cantera
20 March 2021
Reading time : 3 minutes
In-game advertising in video games
The Different Types of In-game Advertising in Video Games Static In-game ads: Death Stranding With the ever-growing games that are made in 2021, it is…
William Donovan
11 March 2021
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