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The role of AI and Machine Learning in Digital Marketing
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Easy Fixes for 2024’s Biggest Digital Marketing Mistakes
As global digital marketing expenditure approaches $3.1 trillion by 2023, businesses are investing more than ever in digital channels. However, common digital marketing mistakes can hinder success. To achieve…
Kmedia Kills: Clickbait and Media Manipulation in South Korea
In South Korea, journalism faces a growing integrity challenge as algorithms increasingly determine the reach of news content. Fast-paced digital reporting to achieve high ranks…
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.
Exploring the utility of CRM in enhancing Digital Marketing Strategies
When analyzing the performance of marketing campaigns, they often fall short of their objectives by targeting the wrong customer segments and wasting resources which rarely…
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performance and viewers, that can be used to optimize your reach.
TikTok: Marketing’s One-stop Shop
Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…
Leveraging Digital Marketing Analytics for Streaming Platforms
In the realm of streaming services like Twitch and Kick, digital marketing analytics play a pivotal role in driving audience engagement, enhancing user experiences, and…
Turn-off Experiments
Digital ads are a crucial part of a business marketing strategy because these days people are more engaged with digital devices. They decide what to…
Dark Social: Leveraging Private Sharing for Marketing Success
In the ongoing evolution of digital marketing, there has been a significant shift in the paradigm of consumer interaction towards “underground” channels of engagement known…