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Khumari, N. (2022) Customer Relationship Management (CRM)
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Exploring the utility of CRM in enhancing Digital Marketing Strategies

When analyzing the performance of marketing campaigns, they often fall short of their objectives by targeting the wrong customer segments and wasting resources which rarely achieve significant results. One of the rising tools that easily upgrade conversion rates is Customer Relationship Management (CRM) tools. CRM is essentially a software that manages, tracks and stores information from customers. It offers clear and accessible insights from both current and potential costumers Thus the software offers data-driven analysis to build a better marketing strategy. In this sense, CRM poses as an optimal alternative to the usual practices and strategies that companies use to elevate their performance in digital marketing. 

Shaib. M (2021) Why is CRM important for your digital marketing strategy? 

Although CRM enhances sales, customer support and scheduling, the key insight that CRM provides to improve digital marketing strategy is precise costumer data during their navigation. For instance, this software bases the analysis on costumer behavior in digital streams. For example, it traces data related to the common interests and websites that costumers tend to visit, allowing to recognize patterns of the target customer.

Limitations of CRM software

As CRM is a data-driven software, its main limitations are related to the entry, security, and accuracy of the data. Entering big databases into this software can be challenging, alongside guaranteeing its accuracy since it relies entirely on sources providing data. Moreover, the security of this data must be ensured, avoiding unauthorized access of any kind. It should be noted that a CRM’s high performance across these three criteria is priced accordingly. Additionally, there are ethical considerations involved, given that managing personal data and digital behavior is a highly regulated practice. In the end, it interferes with customers’ privacy to a certain extent.

Integration of CRM in the Digital Marketing landscape

Ultimately, integrating insights from both CRM and Digital Marketing can collaborate to offer a comprehensive understanding of the requirements for a successful marketing strategy in a specific industry or company. Optimal results will be achieved by using the best qualities of each tool to ensure better results through a precise costumer profile, engagement, loyalty, and evaluation of a determined strategy in today’s highly competitive digital landscape.

Kumari, N. (2022) Costumer Relationship Management 



Microsoft Dynamics 365. (NA) What is CRM? Revised 18/03/2024

Hubspot. (NA) Hubspot CRM Revised on 18/03/2024

Flowlu Team. (NA) What is CRM in Digital Marketing?,and%20grow%20your%20customer%20base. Revised on 18/03/2024

Ignite Visibitliyty. (2023) How to Enhance Your Digital Marketing Strategy With a CRM. (Video). YouTube

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