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Riot Games : Arcane’s marketing masterpiece
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Read the articleShould a Brand Ever Choose Not to Appear in an AI Answer?
Lea is in front of her laptop looking for sports cars. So, her AI assistant helps her selecting the perfect car by giving her a…
Ad Fatigue Has Ruined Brand Marketing: Can Influencers Fix It?
Do you have Ad Fatigue? Ads are everywhere, every day, on everything, whether it’s billboards on our way home, commercials in the middle of our…
From Mass Reach to Micro Trust : Why Micro-Influencers Outperform Mega-Influencers in Sales ?
What is Influencer Marketing? Since traditional advertising has become less effective and trustworthy , companies are pursuing different ways to promote their products . Influencer…
Micro-Influencers vs. Celebrity Influencers: Which Is Better for Brands?
1. Introduction: Why does the choice of influencer matter? Suppose we talk about two brands introducing the same beauty product to the consumers. The first…
AI-Generated Content in Marketing: Where to Draw the Line?
Find out how brands use AI-generated content and how it affects a brand’s authenticity. Learn from NB Liquor’s AI-generated advertisement. The Rise of AI-Generated Marketing…
Cognitive Biases & Neuromarketing: Boosting Conversion
Neuromarketing is revolutionising how we can approach digital marketing. With new understanding in human psychology and cognitive biases, understanding the thought process of potential customers…
When Brands Try to Be Gen Z: Why Meme Marketing Can Backfire
Why do brands use Gen Z’s language in advertising? And why does meme marketing so often backfire? A guide to using internet culture without losing…
Instagram Marketing Strategies: Grow Your Business in 2026
Instagram is one of the most popular social media platforms, with around three billion monthly users. This massive audience offers a great opportunity for businesses…
Demystifying neuromarketing and buying psychology
Neuromarketing vs buying psychology: what’s the difference Neuromarketing is « a component of behavioural economics that studies consumer responses to marketing stimuli and the application of…
Colour psychology in digital marketing: Research vs. Myths
How does colour psychology in digital marketing actually impact the consumer’s mind and directly contribute to sales?
Why Small Influencers Can Have a Bigger Impact Than Celebrities
The rise of the Influencers Fifteen years ago, many brands competed to hire the most famous celebrities in order to create the best marketing campaigns.…
Generative Engine Optimization (GEO): AI Search Visibility Online.
In recent times, the way people are searching for information online is changing significantly. Consumers have traditionally used search engines such as Google to discover…
“For you? Page” :The inevitable overlap in Digital Marketing and Social Media Platforms and its Algorithms.
Peanut butter and jelly, macaroni and cheese, salt and pepper. There are many examples of two things that go inexplicably well together. So much so…
How Girl Crush Uses Storytelling to Build Customer Loyalty
Girl Crush is an athleisure and everyday wear Canadian brand, founded in Québec by Lucie Rhéaume and Cindy Cournoyer. Their mission revolves around offering inclusive…
When AI Makes the Shortlist: Why Brand Positioning Is Important Now More Than Ever
What more than 50 shopping shortlists across ChatGPT, Gemini and Perplexity reveal about brand visibility Branding is one of the main tasks of digital marketing.…
Social Commerce for Clothing Brands: Why Independent Labels Win Through Content Creativity
Why Social Commerce Works in Fashion Social commerce for clothing brands has become one of the most important strategies within the fashion industry and its…
How TikTok lip product marketing is reshaping the beauty industry
Over the past few years, TikTok has completely changed the way people discover beauty products, especially lip products. What used to depend on traditional advertising…
Impacts of Zero-Click Search on Digital Marketing
As of 2025, approximately 60% of Google searches result in Zero-Click outcomes, where users find their answers directly on the search page. For businesses, this…