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Discover the articles Marketing Strategy

A strategy is not a collection of trendy tactics. Adding TikTok, artificial intelligence or influencers to a marketing plan does not accomplish much if no one knows what the organization is actually trying to achieve. This category takes a step back from the tools and looks at positioning, channel selection, personalization, branding and decision-making. The goal is to understand why some ideas fit together.
Reading time : 7 minutes

Spotify Wrapped: Spotify’s successful marketing strategy

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christophelfaustine
14 November 2022
Reading time : 3 minutes

Always #LikeAGirl’ Campaign: Impact of Emotional Storytelling on Digital Marketing Results

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inessofiasousarafael
21 November 2023
Marketing Strategy
Marketing Technology
Reading time : 3 minutes

Emotional AI: The Key to Personalized Digital Marketing Success

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desousajordina
15 March 2024
Threads
Reading time : 8 minutes

Threads: An impactful tool to increase Brand Awareness

Threads, a useful tool for marketing, growing a business, and gaining with low expenses. Launched in July 2023, Threads reached 100 million users in the…

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yehchihyu
11 November 2025
Reading time : 3 minutes

Digital Marketing and the Evolving Consumer

Today, digital marketing has become an essential component. Whether it is to promote a brand or launch a new product, marketing professionals must now integrate…

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makacilyna
10 November 2025
Performer in an orange sequined outfit singing powerfully on stage under bright lights during The Life of a Showgirl era, symbolising Taylor Swift’s digital marketing storytelling. Photo by Tenielle Nuske.
Influence Marketing
Marketing Strategy
Reading time : 7 minutes

The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy

Taylor Swift’s ‘The Life of a Showgirl’ isn’t just an album, it’s a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift…

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Jessica Fraanje
10 November 2025
Social Media
Reading time : 3 minutes

The Power of User-Generated Content : How Authenticity Builds Brands

In today’s digital world Consumers tend to trust other people more than the brand itself. Traditional ads are pretty but not always authentic. That’s why…

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hohnjackie
10 November 2025
Social media icons on smartphone
Reading time : 5 minutes

Brand Image in the Digital Age: When Marketing Goes Viral for Better or Worse

Introduction: The Power of Brand Image Nowadays, with the digital era, we have seen that a brand image can shift overnight. Social media allows companies…

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ferrieuxella
9 November 2025
Influence Marketing
Marketing Strategy
Reading time : 3 minutes

How Arsenal Uses Digital Marketing to Build a Global Fanbase.

In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…

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lanhovenicolas
9 November 2025
Influencer woman recommending products in front of a camera
Influence Marketing
Marketing Strategy
Reading time : 2 minutes

The Rise of Influencer Marketing: Why Authenticity Matters

In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream…

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toutounjiomar
21 March 2025
Uncategorized
User Experience
Reading time : 3 minutes

Digital Marketing and Privacy issues

Recently, digital marketing using social media such as Instagram and TikTok Tok become the mainstream of advertisement. It allows companies to target consumers with personalized…

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akihoayaka
21 March 2025
Social Media
Sustainable Digital Marketing
Reading time : 2 minutes

The Future of AI and SNS Marketing

Nowadays, SNS marketing is evolving rapidly by using AI. Such as advertising targeting, contents optimization, and customer engagement. Many companies are using AI to provide…

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leeyoonju
21 March 2025
iPhone displaying social media icons in a Social Media app group
Social Media
Reading time : 6 minutes

How to Build an Effective Content Marketing Strategy in 5 Steps

With the rise and importance of social media, content marketing has become an essential part of many businesses’ marketing strategies. Effective content marketing strategies can…

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psillosnektarios
21 March 2025
Background showing AI the future of digital marketing and a robot using a computer
Web Analytics
Reading time : 4 minutes

The role of AI and Machine Learning in Digital Marketing

Now at days we are living in a fast-paced digital landscape, which concerns to businesses as they need to be constantly seeking innovative ways to…

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dominguezcarvajalregina
21 March 2025
Marketing Strategy
Social Media
Reading time : 4 minutes

The role of social networks in the digital strategy of luxury brands.

Today, social networks are essential levers for major luxury brands, enabling them to reach a wider, more targeted audience. Instagram, Tiktok and WeChat are key…

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theodoreanelka
20 March 2025
AI-generated images of different stores and headquarters in the imaginary digital world of "Gag City"
Credit: Mashable composite
Marketing Strategy
Social Media
Reading time : 5 minutes

How Artificial Intelligence and Fan Communities Can Boost Social Media Engagement

The rise of artificial intelligence (AI) has changed the way brands and artists use digital marketing. They now have access to new ways to promote,…

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KheopsHunter
17 March 2025
Reading time : 4 minutes

Digital Marketing for Gen Z: What Works and What Doesn’t

Generation Z are born between 1996 and 2010, where they are born in an era of advanced digital technology. They heavily rely on social media,…

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Yeokailin
16 March 2025
Social Media
Reading time : 4 minutes

3 ways Digital Marketing can help the Fashion Industry

In this article, discover how the fashion industry can utilize digital marketing practices to optimize their marketing strategies. With the rise of the digital era,…

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letourneautoledomayakim
13 November 2024
Web Analytics
Reading time : 7 minutes

Storytelling in Advertising – Apple Sells Emotions

Storytelling finds its roots in movies. If you think about your top three movies, you’ll find that their stories are similar. they all have a…

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djeghriabir
12 November 2024
Magnet attracting likes and shares to social media post
Reading time : 4 minutes

The inevitables of social media marketing strategies in 2024

Social Media marketing has become one of the most evolving and rapidly growing sectors in 2024; Exploring key social media marketing strategies to boost engagement,…

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lahsainibadr
12 November 2024
Background showing digital marketing and influencer marketing elements
Reading time : 2 minutes

Why Influencer Marketing Strategies Are Essential for Brand Engagement

In the past year, influencer marketing strategies have become essential within digital marketing, driving both brand engagement and customer loyalty. According to Creator Economy Statistics…

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hogbergemmabirgitta
12 November 2024

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