Discover Digital @ HEC Montréal articles
Discover the articles Numérique responsable
Digital technology raises questions that go far beyond marketing performance. Privacy, misinformation, consumption, data collection and artificial intelligence all come with trade-offs. Students explore these grey areas instead of treating technology as automatically good or bad. Privacy legislation, intrusive personalization, responsible AI and overconsumption.
Content Marketing
Digital Media Campaigns
Reading time : 10 minutes
AI-Generated Content in Marketing: Where to Draw the Line?
Read the articleTiffanyDuong
10 November 2026
Content Marketing
Digital Media Campaigns
Reading time : 10 minutes
AI-Generated Content in Marketing: Where to Draw the Line?
Find out how brands use AI-generated content and how it affects a brand’s authenticity. Learn from NB Liquor’s AI-generated advertisement. The Rise of AI-Generated Marketing…
TiffanyDuong
10 November 2026
Subscribe to our newsletter
Stay on top of digital trends by receiving the best articles published on the blog