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The Impacts of Influencer Marketing on the Digital Advertising
Read the articleVTubers: New potential influencers for digital marketing
Read the articleXiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
Read the articleHow Luka Dončić Builds a Global Personal Brand Through Digital Marketing
“Discover how Luka Dončić uses digital marketing and social media to build a global personal brand and increase fan engagement.” In today’s world where digital…
Press Trips Marketing: The Rise of a New Influencer Strategy
What Are Press Trips? In recent years, press trips, also known as media trips, have seen considerable growth among many brands. This marketing tool involves…
Game, Set, Brand: How Women’s Tennis Stars Build Their Personal Branding
What do Nike, New Balance, Adidas, Miu Miu, Rolex, Uniqlo, and Audemars Piguet have in common? They all bet on women’s tennis players, and women’s…
Food Influencers: Their Impact on Restaurant Marketing
The rise of food influencers As a result, restaurants are now competing on a different front. Instead of their goal being featured in traditional articles…
Micro-Influencer Strategy: The Human Side of Digital Marketing
Looking at nowadays digital marketing trends, we can see that big banners and classic publicity are not as effective as it was. Instead, modern audiences…
Influence of cognitive bias in purchase decisions
Everyday millions of people around the world shop online thinking they are making rational decisions but in reality are those decisions really unbiased? Actually, many…
How digital marketing impact consumer behaviors?
Introduction Nowadays, digital marketing has become an indispensable part of our daily lives. The internet connections, digital devices, mobile applications, social media, and other digital…
Authentic Marketing and the Paradox of Being Real
Authentic marketing builds trust by appearing real, set when sincerity becomes strategy, it creates the paradox of performed authenticity. When influencer culture turns sincerity into…
AI in Influencer Marketing: How Artificial Intelligence is Redefining the Creator Economy
Artificial Intelligence in the Influencer Economy In recent years, the impact of AI in influencer marketing has grown from a niche, poorly executed content attempt,…
The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Taylor Swift’s ‘The Life of a Showgirl’ isn’t just an album, it’s a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift…
The Hashtag Economy: How Viral Trends Turn into Sales
The Hashtags as Catalyst of Social Proof Hashtags were initially tools for categorization, allowing users to organize and discover content around specific topics. But today,…
The GP Explorer 3: How the French YouTube Redefines Digital Marketing
The Rise of GP Explorer 3 Last month, an event that became one of the most influential in the digital world, the GP Explorer 3,…
How Arsenal Uses Digital Marketing to Build a Global Fanbase.
In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…
The Advantages of Influencer Marketing Trends
Influencer marketing trends have created endless advantages for digital marketing in 2025. In our generation, marketing is a way to provide jobs for active users…
The Rise of Influencer Marketing: Why Authenticity Matters
In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream…
How can influencer marketing agencies drive social impact?
Did you know that 77% of consumers are motivated to purchase from companies committed to making the world a better place? In 2025, brands are…
The paradox of social media for the fashion luxury industry
Since forever, fashion luxury brands have signaled status and wealth, satisfying buyers’ emotional desires with their high perceived hedonic value. Nowadays, the Internet has become…
Influencer marketing: how Netflix saved Formula 1
“Netflix saved Formula 1,” said Nico Rosberg, former Mercedes driver and F1 world champion. Since Drive to Survive launched in 2019, motorsport has seen a…