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Social Commerce for Clothing Brands: Why Independent Labels Win Through Content Creativity
Read the articleInfluencer Marketing: The Strategy Reshaping the Fashion Industry
Read the articleHow Luka Dončić Builds a Global Personal Brand Through Digital Marketing
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Press Trips Marketing: The Rise of a New Influencer Strategy
What Are Press Trips? In recent years, press trips, also known as media trips, have seen considerable growth among many brands. This marketing tool involves…
Game, Set, Brand: How Women’s Tennis Stars Build Their Personal Branding
What do Nike, New Balance, Adidas, Miu Miu, Rolex, Uniqlo, and Audemars Piguet have in common? They all bet on women’s tennis players, and women’s…
Food Influencers: Their Impact on Restaurant Marketing
The rise of food influencers As a result, restaurants are now competing on a different front. Instead of their goal being featured in traditional articles…
Micro-Influencer Strategy: The Human Side of Digital Marketing
Looking at nowadays digital marketing trends, we can see that big banners and classic publicity are not as effective as it was. Instead, modern audiences…
Influence of cognitive bias in purchase decisions
Everyday millions of people around the world shop online thinking they are making rational decisions but in reality are those decisions really unbiased? Actually, many…
How digital marketing impact consumer behaviors?
Introduction Nowadays, digital marketing has become an indispensable part of our daily lives. The internet connections, digital devices, mobile applications, social media, and other digital…
Authentic Marketing and the Paradox of Being Real
Authentic marketing builds trust by appearing real, set when sincerity becomes strategy, it creates the paradox of performed authenticity. When influencer culture turns sincerity into…
AI in Influencer Marketing: How Artificial Intelligence is Redefining the Creator Economy
Artificial Intelligence in the Influencer Economy In recent years, the impact of AI in influencer marketing has grown from a niche, poorly executed content attempt,…
The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Taylor Swift’s ‘The Life of a Showgirl’ isn’t just an album, it’s a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift…