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Influence of cognitive bias in purchase decisions
Read the articleHow digital marketing impact consumer behaviors?
Read the articleAuthentic Marketing and the Paradox of Being Real
Read the articleAI in Influencer Marketing: How Artificial Intelligence is Redefining the Creator Economy
Artificial Intelligence in the Influencer Economy In recent years, the impact of AI in influencer marketing has grown from a niche, poorly executed content attempt,…
The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Taylor Swift’s ‘The Life of a Showgirl’ isn’t just an album, it’s a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift…
The Hashtag Economy: How Viral Trends Turn into Sales
The Hashtags as Catalyst of Social Proof Hashtags were initially tools for categorization, allowing users to organize and discover content around specific topics. But today,…
The GP Explorer 3: How the French YouTube Redefines Digital Marketing
The Rise of GP Explorer 3 Last month, an event that became one of the most influential in the digital world, the GP Explorer 3,…
How Arsenal Uses Digital Marketing to Build a Global Fanbase.
In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…
The Advantages of Influencer Marketing Trends
Influencer marketing trends have created endless advantages for digital marketing in 2025. In our generation, marketing is a way to provide jobs for active users…
The Rise of Influencer Marketing: Why Authenticity Matters
In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream…
How can influencer marketing agencies drive social impact?
Did you know that 77% of consumers are motivated to purchase from companies committed to making the world a better place? In 2025, brands are…
The paradox of social media for the fashion luxury industry
Since forever, fashion luxury brands have signaled status and wealth, satisfying buyers’ emotional desires with their high perceived hedonic value. Nowadays, the Internet has become…