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Social Commerce: The Rise of Short-Form Video for Brand Engagement
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The Future of Search | Hey Google!
The future of search? “Hey Google”, “Hey Siri”, “Alexa” have become the norm as we integrate digital voice assistants into our everyday lives. Are people…
The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences
In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…
5 Essential Tips for Small Businesses to Succeed on Xiaohongshu
What is Xiaohongshu? Xiaohongshu, also known as “RED” or “Little Red Book”, is a fast-growing social media and e-commerce platform in China. Launched in 2013 as…
The Rise of Social Commerce: Transforming How We Shop Online
In recent years, there’s been a notable shift in how we shop online, thanks to the merging of social media with the convenience of e-commerce.…
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…
TikTok: Marketing’s One-stop Shop
Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…
Live Commerce: The Future of E-Commerce
To keep up with consumer demand and expectations, in today’s digital era, retail businesses have to continuously offer new and more engaging shopping experiences. One…
The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…
AI anchors: live streaming revolution?
The trend of generative AI anchors has made AIGC once a key factor in the search for incremental growth in various industries, and live streaming…