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AI Chatbots in Digital Marketing: A Double-Edged Sword
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5 Essential Tips for Small Businesses to Succeed on Xiaohongshu
What is Xiaohongshu? Xiaohongshu, also known as “RED” or “Little Red Book”, is a fast-growing social media and e-commerce platform in China. Launched in 2013 as…
The Rise of Social Commerce: Transforming How We Shop Online
In recent years, there’s been a notable shift in how we shop online, thanks to the merging of social media with the convenience of e-commerce.…
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…
TikTok: Marketing’s One-stop Shop
Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…
Live Commerce: The Future of E-Commerce
To keep up with consumer demand and expectations, in today’s digital era, retail businesses have to continuously offer new and more engaging shopping experiences. One…
The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…
AI anchors: live streaming revolution?
The trend of generative AI anchors has made AIGC once a key factor in the search for incremental growth in various industries, and live streaming…
The Power of Affiliate Marketing
With a market value of $12 million, affiliate marketing has considerable influence. When employed strategically, it can significantly expand a company’s reach and boost sales.…
Should brands rely heavily on Social Media Marketing to generate sales?
Almost all businesses and users have established themselves on social media in this digital age. Many have an Instagram page for posting brand photos or…