Discover Digital @ HEC Montréal articles
Discover the articles Relationship Marketing
Content Marketing
Digital Media Campaigns
Reading time : 6 minutes
Nostalgia Marketing: How Brands Turn Memories Into Sales
Read the articleLisa Medkour
11 November 2025
Content Marketing
Digital Media Campaigns
Reading time : 3 minutes
How Arsenal Uses Digital Marketing to Build a Global Fanbase.
Read the articlelanhovenicolas
9 November 2025
Marketing Strategy
Relationship Marketing
Reading time : 3 minutes
Digital Marketing and Privacy issues
Read the articleakihoayaka
21 March 2025
Content Marketing
Digital Media Campaigns
Reading time : 4 minutes
UGC Marketing: an Efficient Concept That Will Save Your Brand Time AND Money
With the rise of how important social media is in our generation, big and small brands have no choice but to pay attention and incorporate…
rakotosehenonampoinaalitiana
21 March 2024
Content Marketing
Influence Marketing
Reading time : 3 minutes
Innovating Youtuber Collaborations with Digital Marketing tactics
Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…
lafforguepaul
31 March 2023
Relationship Marketing
Reading time : 3 minutes
Online Reputation Management
Have you ever searched up a list of potential restaurants to dine in at on google? Let’s say you manage to find a restaurant that…
lianjaneshijia
8 November 2022
Relationship Marketing
Reading time : 3 minutes
Why is Customer Relationship Management (CRM) so important?
Customer relationship management (CRM) is a vital factor of any digital marketing campaign. In a world where everything happens online (thank you, COVID-19), competition is…
svoboda
20 March 2021
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