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When algorithms create our desires, is marketing still human?
Read the articleUsing the Power of Social Media: Promoting Mental Health Awareness
Read the articleHOW BRANDS USE TIKTOK TO CONNECT WITH GEN Z ?
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What If Your Phone Did Listen? Ethical Marketing in a Post-Privacy World
The idea that our phones are listening to us isn’t as strange as it seems. While they may not record our conversations, they do track…
AI Personalization Marketing: Tips for Success in 2025
The Challenge of Getting Attention in 2025: Why AI Personalization Matters We are living in a universe of ads where every influencer, every brand is…
Personal Branding Through Digital Marketing: A Beginner’s Guide
In today’s world, digital marketing is no longer used only by big companies. Therefore it applies for anyone that wants to increase their personal branding,…
The Role of LINE in Japan’s Digital Marketing Ecosystem
Although there are many digital marketing channels in Japan, LINE is one of the social networking apps that have been completely integrated into people’s everyday…
Advertising with AI: Transforming Marketing
smartphone illustrating the new Advertising with AI
TRAVEL IN THE AGE OF ALGORITHMS: HOW DIGITAL MARKETING SHAPES OUR DESIRE TO EXPLORE
From clicks to trips: How digital marketing is redefining the way we plan and experience travel ? A few years ago, people planned their trips…
SEO on Newsletters: How to Optimize Yours
While traditional media channels such as TV, radio or newspapers are suffering a decline on number of impressions due to their low adaptation to the…
Dans un plan de marketing numérique, comment concilier les objectifs de performance à court terme avec la vision stratégique de long terme ?
Sommaire exécutif La croissance continue du marketing numérique incite de nombreuses organisations à privilégier des tactiques de performance immédiate, par exemple, SEA ou les bannières…
Digital Marketing and Privacy issues
Recently, digital marketing using social media such as Instagram and TikTok Tok become the mainstream of advertisement. It allows companies to target consumers with personalized…