Discover Digital @ HEC Montréal articles

When we talk about sustainability, we usually think about things like plastic bottles, or even cars. But we never think about the ads we scroll…

Nowadays, SNS marketing is evolving rapidly by using AI. Such as advertising targeting, contents optimization, and customer engagement. Many companies are using AI to provide…

Did you know that 77% of consumers are motivated to purchase from companies committed to making the world a better place? In 2025, brands are…

In an age where brands must prioritize eco-friendliness and adapt to meet consumers’ growing environmental awareness, it is crucial for companies to adopt sustainable practices…

AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…

Digital marketing drives sustainability by building trust in eco-friendly choices. Brands use social media and data to promote responsible behaviors. Digital marketing is at the…

You have probably heard of SEO, but have you heard of sustainable SEO? With the rise of environmentally conscious customers, sustainable SEO is a holistic approach about…

Nowadays, companies need to actively address their environmental impact and assume responsibility for the pollution they generate. One way to help reduce their global carbon…