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Spotify Wrapped: Spotify’s successful marketing strategy
Read the articleKmedia Kills: Clickbait and Media Manipulation in South Korea
Read the articleThe dark side of social media: Unrealistic beauty standards
Read the articleHow brands use TikTok marketing to reach Gen Z
Since its transition from Musical.ly in 2018, TikTok has quickly grown into one of the most impactful tools for brands trying to connect with their…
What If Your Phone Did Listen? Ethical Marketing in a Post-Privacy World
The idea that our phones are listening to us isn’t as strange as it seems. While they may not record our conversations, they do track…
LinkedIn algorithm in 2025: The B2B Channel That’s Still Growing
This past year has been dominated by discussions on Generative Engine Optimization (GEO). However, even if GEO is reshaping the digital marketing landscape, marketers shouldn’t…
What happen if the line between AI and human disappear… ?
If you are a hermit that lives in the deep forest of Greenland inside a cave, you may not have seen this video; otherwise, if…
AI Personalization Marketing: Tips for Success in 2025
The Challenge of Getting Attention in 2025: Why AI Personalization Matters We are living in a universe of ads where every influencer, every brand is…
The Power of User-Generated Content : How Authenticity Builds Brands
In today’s digital world Consumers tend to trust other people more than the brand itself. Traditional ads are pretty but not always authentic. That’s why…
How Spotify’s Algorithm Shapes Global Music Discovery and Cultural Diversity
Digitalization has transformed music consumption into streaming, and discovering a song no longer seems to be just about curiosity, but rather about code, data, and…
The Hashtag Economy: How Viral Trends Turn into Sales
The Hashtags as Catalyst of Social Proof Hashtags were initially tools for categorization, allowing users to organize and discover content around specific topics. But today,…
The GP Explorer 3: How the French YouTube Redefines Digital Marketing
The Rise of GP Explorer 3 Last month, an event that became one of the most influential in the digital world, the GP Explorer 3,…
Personal Branding Through Digital Marketing: A Beginner’s Guide
In today’s world, digital marketing is no longer used only by big companies. Therefore it applies for anyone that wants to increase their personal branding,…
Artificial intelligence and the future of work: Is AI actually replacing human’s jobs?
Over the last few years, artificial intelligence and jobs have emerged as one of the most discussed topics in the digital world. From automated customer…
Brand Image in the Digital Age: When Marketing Goes Viral for Better or Worse
Introduction: The Power of Brand Image Nowadays, with the digital era, we have seen that a brand image can shift overnight. Social media allows companies…
How Arsenal Uses Digital Marketing to Build a Global Fanbase.
In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…
The Future of Web Analytics and How AI Could Help Marketers Fill in the Gaps
Web analytics has undergone significant transformation in recent years. Laws such as Law 25 in Québec and the General Data Protection Regulation (GDPR) in Europe…
The Hidden Cost of Clicks: Why Sustainable Digital Marketing is Essential
When we talk about sustainability, we usually think about things like plastic bottles, or even cars. But we never think about the ads we scroll…
The Role of LINE in Japan’s Digital Marketing Ecosystem
Although there are many digital marketing channels in Japan, LINE is one of the social networking apps that have been completely integrated into people’s everyday…
Influencer marketing: How it affects consumer purchasing decisions
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Advertising with AI: Transforming Marketing
smartphone illustrating the new Advertising with AI