How sports teams use social media?
In a world where we are increasingly connected and where social media have become a staple part of our lives, the sports industry has inevitably integrated social media marketing in their arsenal of tools to not only allow fans to engage with them, but to also allow them to reach out right back.
Sports teams have come to use the many social media platforms available to better effectively communicate with their fans and increase their brand’s recognition and visibility around the world.
In the football world, football teams have essentially become international brands that generate billions of revenues all around the world thanks to the dawn of social media that have allowed teams to communicate and engage with their fans no matter their location.
Football, for example, has over the years become a very competitive business industry where social media has played a huge part in increasing fan engagement and therefore increasing profits through strategic partnerships with sponsors. Fans have undoubtedly become customers with clubs and sponsors paying more attention to data gathering and fan intelligence to better understand the demographics, location and profile of a club’s fan base in order to not only improve the fan experience but also provide them with the most relevant, up-to-date and engaging content to keep them engaged more frequently and for longer. Football teams, through the use of social media such as Instagram posts, communicate daily with their fans by publishing quizzes on players, interviews with players and news in order to continuously keep fans engaged and up to date with the club.
Football clubs have even come to create their own news channels led by fans to allow fans to have their say on the club through official channels and allow fans to communicate with each other from around the world, furthering a club’s global reach and influence.
Social media has therefore allowed sports teams to better understand who their fans are in order to communicate, engage and increase their visibility more efficiently.
Campaign creators (12th of March 2015). Sports Teams And Social Media. Retrieved on 27th of October 2021 at https://www.campaigncreators.com/blog/sports-teams-use-of-social-media/.
KPMG Football Benchmark (30th of March 2021). Commercialization supported by Social Media. Retrieved on 27th of October 2021 at https://footballbenchmark.com/library/commercialization_supported_by_social_media.