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Ad Fatigue Has Ruined Brand Marketing: Can Influencers Fix It?
Do you have Ad Fatigue? Ads are everywhere, every day, on everything, whether it’s billboards on our way home, commercials in the middle of our…
From Mass Reach to Micro Trust : Why Micro-Influencers Outperform Mega-Influencers in Sales ?
What is Influencer Marketing? Since traditional advertising has become less effective and trustworthy , companies are pursuing different ways to promote their products . Influencer…
Comment les réseaux sociaux ont été mis au service du vote : le cas de l’élection brésilienne de 2026
Une campagne jouée dans les fils d’actualité En 2026, la campagne présidentielle brésilienne s’est jouée autant dans les fils d’actualité que dans les urnes. Selon…
Micro-Influencers vs. Celebrity Influencers: Which Is Better for Brands?
1. Introduction: Why does the choice of influencer matter? Suppose we talk about two brands introducing the same beauty product to the consumers. The first…
AI-Generated Content in Marketing: Where to Draw the Line?
Find out how brands use AI-generated content and how it affects a brand’s authenticity. Learn from NB Liquor’s AI-generated advertisement. The Rise of AI-Generated Marketing…
When Brands Try to Be Gen Z: Why Meme Marketing Can Backfire
Why do brands use Gen Z’s language in advertising? And why does meme marketing so often backfire? A guide to using internet culture without losing…
Instagram Marketing Strategies: Grow Your Business in 2026
Instagram is one of the most popular social media platforms, with around three billion monthly users. This massive audience offers a great opportunity for businesses…
How Social Media Algorithms work in 2026?
Social media algorithms are ranking sys︎te︆ms︁ t︊hat predict which post︂ a us︇e︂r︍ is m️o︌st️ likely to︋ watch, like, sh️a︅r︈e or save, then sort︁ the feed…
Why do TikTok and Instagram know what you want to watch?
The way that TikTok and Instagram algorithms affect Gen Z, product discovery, and digital marketing choices. Have you ever opened TikTok and after just five…
TikTok Doomscrolling: The Psychology Behind Endless Scrolling
Just One More Video… Recount the familiar experience of opening TikTok for a quick five-minute break from studying, only to look up and realise it…
Why Small Influencers Can Have a Bigger Impact Than Celebrities
The rise of the Influencers Fifteen years ago, many brands competed to hire the most famous celebrities in order to create the best marketing campaigns.…
How Kotn’s Digital Marketing Strategy Combines Paid Ads and Social Content to Reach Its Target Audience
In this era where the clothing market is more and more saturated online, and brands constantly use social media to promote their products, I was…
How Girl Crush Uses Storytelling to Build Customer Loyalty
Girl Crush is an athleisure and everyday wear Canadian brand, founded in Québec by Lucie Rhéaume and Cindy Cournoyer. Their mission revolves around offering inclusive…
Why sponsored content isn’t liked anymore : The rise of Deinfluencing
The marketing industry has been associated for a long time with overconsumption, where every content creator seemed to recommend every product available with only one…
Not Famous, Still Influential: Why Micro-Influencers Matter
Micro-influencers can shape buying decisions through trust and relevant recommendations. Learn how brands can choose creators and measure campaign results.
A Guide to Long-form YouTube Sponsorships
Ludwig Ahgren, (owner of the ‘ludwig’ YouTube channel) explained on his stream that of his $1,100,000 monthly revenue, an $800,000 chunk comes directly from sponsorships,…
Creator Economy Monetization: From Likes to Income
The creator economy is changing marketing – in more ways than one. Starting from what might have been seen as a trifling business, to something…
Social Commerce for Clothing Brands: Why Independent Labels Win Through Content Creativity
Why Social Commerce Works in Fashion Social commerce for clothing brands has become one of the most important strategies within the fashion industry and its…