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Is TikTok still a social network, or is it becoming a search engine? Does Instagram influence what we buy, where we travel and what we consider popular? Social platforms have moved far beyond their original purpose. The articles in this category look closely at algorithms, attention, strategy, influence and behaviour. Sometimes through brand analysis, sometimes simply by testing the platforms to understand what is actually happening on them.
Reading time : 3 minutes

From Soundcloud to Stardom: How DJs Use Digital Marketing to Build Their Brand

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farahelein
19 March 2026
Reading time : 4 minutes

Game, Set, Brand: How Women’s Tennis Stars Build Their Personal Branding

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parfaitleamargueritemarie
18 March 2026
Magnet attracting likes and shares to social media post
Reading time : 4 minutes

The inevitables of social media marketing strategies in 2024

Social Media marketing has become one of the most evolving and rapidly growing sectors in 2024; Exploring key social media marketing strategies to boost engagement,…

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lahsainibadr
12 November 2024
Growing statistics
Social Media
Reading time : 4 minutes

Free tools to make your business go viral

When we have our own business, optimizing every penny becomes a priority, especially when we’re just starting out. For this reason, we’re always on the…

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maciasacostamariaangelica
12 November 2024
Reading time : 2 minutes

Influencer Marketing and Social Media for Small Businesses

Discover how influencer marketing and social media can propel small businesses to success. Learn effective strategies for business growth. In a relentless evolving market, small…

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djadjiiris
12 November 2024
Reading time : 3 minutes

Algorithms in Social Media: The Good and the Bad 

Have you ever noticed your favorite YouTuber mentioning “the algorithm” and saying that their video is not reaching many people? Or, maybe, you’ve tried growing…

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dragutsabrina
11 November 2024
Woman influencer
Reading time : 3 minutes

Influencer marketing: Drive up your engagement and reap the benefits

In 2024 and onward, influencer marketing is a strategy that brands cannot afford to ignore. In fact, as of February 2024, 26% of companies allocate…

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gasicalex
11 November 2024
Social Media
Reading time : 5 minutes

Video Marketing Dominance: Shaping the Future of Digital Engagement

In our fast-paced world of digital marketing, video content has slowly emerged as the undisputed champion. Undoubtedly, Online Videos have become the most important feature,…

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Tansheunlinjaynia
11 November 2024
Reading time : 4 minutes

Maximizing Online Visibility with Social Media SEO

In a highly competitive world where brands have to fight and compete for the same set of cons. It is without a doubt that many…

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chanjordon
11 November 2024
A social media influencer who gives feedback on a brand
Reading time : 3 minutes

How social media influencers can boost your brand

Today’s digital landscape is influenced by social media influencers who have become powerful allies for companies seeking to build brand awareness, connect with audiences, and…

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vansteenkistealexandra
11 November 2024
Image of the brain crossed by a lamp connected to a plug with the words “neuromarketing” and “tiktok” inscribed on it.
Reading time : 2 minutes

How TikTok uses neuromarketing to boost product promotion

In the world of digital marketing, TikTok has emerged as a powerful platform for product promotion, especially when viewed through the lens of neuromarketing. Neuromarketing…

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lafossephilippine
11 November 2024
Social Media
User Experience
Reading time : 6 minutes

The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences

In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…

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leejianyangnicholas
10 November 2024
Background showing digital marketing tools on laptop
Reading time : 4 minutes

Personalized Digital Marketing in the Banking Industry

Digital marketing is used in all fields nowadays, including the banking industry. Its use has grown over time and is now a gigantic part of…

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chaibanisis
10 November 2024
Xiaohongshu
Reading time : 3 minutes

5 Essential Tips for Small Businesses to Succeed on Xiaohongshu

What is Xiaohongshu? Xiaohongshu, also known as “RED” or “Little Red Book”, is a fast-growing social media and e-commerce platform in China. Launched in 2013 as…

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yapcassiejoeer
10 November 2024
Social Media
Web Analytics
Reading time : 3 minutes

Easy Fixes for 2024’s Biggest Digital Marketing Mistakes

As global digital marketing expenditure approaches $3.1 trillion by 2023, businesses are investing more than ever in digital channels. However, common digital marketing mistakes can hinder success. To achieve…

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haasetess
8 November 2024
Reading time : 5 minutes

Kmedia Kills: Clickbait and Media Manipulation in South Korea

In South Korea, journalism faces a growing integrity challenge as algorithms increasingly determine the reach of news content. Fast-paced digital reporting to achieve high ranks…

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ndzimazarine
6 November 2024
TikTok analytics and Key metrics
Reading time : 6 minutes

TikTok Analytics – Understanding Key Metrics

TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.

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parrotaudrey
6 April 2024
Background of futuristic digital marketing with TikTok integration in a cityscape
Social Media
Reading time : 2 minutes

TikTok Marketing in 2024: Engaging the Digital Frontier

TikTok plans to transform marketing methods by 2024, making audience engagement more dynamic and powerful. The growth of TikTok marketing has provided new opportunities for…

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traoredjibrilabdoulaye
22 March 2024
Reading time : 6 minutes

Make The Most Of UGC In Your Marketing Strategy

User-generated content, or UGC, can be a high-impact tool for content marketing. It allows you to maximize the creativity and authenticity of your audience. So…

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toureyemitiachristemmanuelle
22 March 2024
TikTok analytics and Key metrics
Reading time : 6 minutes

TikTok Analytics – Understanding Key Metrics

TikTok Analytics holds many tools and metrics, from posts performance and viewers, that can be used to optimize your reach.

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parrotaudrey
22 March 2024

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