Discover Digital @ HEC Montréal articles
Discover the articles Social Media
How Luka Dončić Builds a Global Personal Brand Through Digital Marketing
Read the articleSocial Media Marketing for Music: How to get more streams and grow your fanbase in 2025
Read the articleTikTok Marketing: How It’s Revolutionizing the Beauty Industry.
Read the articleUnderstanding the Essentials of a Social Media Marketing Strategy
In the dynamic world of digital marketing, social media marketing stands out as a pivotal component for businesses aiming to establish a robust online presence.…

Ryanair used social media marketing in a humorous way to gain brand awareness.
An airline from Ireland, Ryanair, attracts young backpackers from all over the world with their cheap flight and from social media. However, passengers have a…
The importance of integrating TikTok into your marketing strategy
TikTok’s rise to prominence is unprecedented for any social media platform. In 2021, the app overtook Instagram in the user numbers charts, with this figure…

How to Increase the Reach of TikTok Advertising
TikTok is one the most popular social media platforms worldwide, with over 1 billion active users. This means that TikTok advertising provides an excellent opportunity…

The Music Industry : How TikTok Changed the Game!
Since its creation in 2016, TikTok has had, in many ways, an important impact on the music industry Here are 4 ways in which TikTok…

Pinning for Profits: Your Guide to Affiliate Marketing on Pinterest
Pinterest is a social media platform and essentially a visual search engine that allows users to discover, save, share images and videos on content that…

Innovating Youtuber Collaborations with Digital Marketing tactics
Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…

Snapchat’s Discover Section: How to make money
Snapchat is a very popular social media used among younger aged groups. The app is mostly known for its short videos and pictures that gets…

Instagram: Driving Your Brand Engagement and Boosting Sales
Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers.…

4 Tips to Improve Your Instagram Reels
Instagram Reels theme image

How to improve your Instagram SEO
Instagram has over one billion monthly active users, making it a platform that businesses and individuals can use to connect with their target audience. One…

How to use TikTok SEO to promote your music in 2023 ?
Why is TikTok SEO so important for your music? Music artists must be aware that nowadays, one of the most effective tools in the music…

Beauty Brands: How to make your makeup products go viral on TikTok
Who hasn’t buy a beauty product yet just because it was a TikTok viral makeup product? TikTok has become the most influenceable social media and…

Introduction To Social Selling
Social selling has become fundamental element for businesses to generate revenue and increase consumer loyalty. Technology has significantly advanced allowing us to communicate easily and…
Which is the most effective social media platform to advertise?
Advertisement Today As the advertisement is increasing in social media, it is important to take account of the types of the social media. For example,…

Why you need a Pinterest business profile
The reason you should use Pinterest in your digital marketing strategy What is Pinterest? Pinterest is a visual social channel with its primary focus being…

MrBeast, King of YouTube
In an era where TikTok is rising and becoming the number one most-used app on most phones, people tend to forget the dominance of YouTube…
Facebook: the upcoming trends of stories and the use in marketing
Many years ago, if talking about the word “Stories”, I believe that many people would be wondering what this thing is? What can be used…