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Discover the articles Social Media

Is TikTok still a social network, or is it becoming a search engine? Does Instagram influence what we buy, where we travel and what we consider popular? Social platforms have moved far beyond their original purpose. The articles in this category look closely at algorithms, attention, strategy, influence and behaviour. Sometimes through brand analysis, sometimes simply by testing the platforms to understand what is actually happening on them.
Reading time : 3 minutes

Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025

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mohdnazryhanndanishbin
11 November 2025
Reading time : 4 minutes

TikTok Marketing: How It’s Revolutionizing the Beauty Industry.

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saadilouiza
11 November 2025
Reading time : 3 minutes

Understanding the Essentials of a Social Media Marketing Strategy

In the dynamic world of digital marketing, social media marketing stands out as a pivotal component for businesses aiming to establish a robust online presence.…

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mehdibahri
19 November 2023
ryanair used social marketing to attracts backpackers wants cheap flight tickets
the image of the airplane
Reading time : 2 minutes

Ryanair used social media marketing in a humorous way to gain brand awareness.

An airline from Ireland, Ryanair, attracts young backpackers from all over the world with their cheap flight and from social media. However, passengers have a…

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weihungshiu
17 November 2023
Reading time : 3 minutes

The importance of integrating TikTok into your marketing strategy

TikTok’s rise to prominence is unprecedented for any social media platform. In 2021, the app overtook Instagram in the user numbers charts, with this figure…

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flaviegrisefalcon
8 November 2023
Girl dancing and singing on TikTok
Reading time : 2 minutes

How to Increase the Reach of TikTok Advertising

TikTok is one the most popular social media platforms worldwide, with over 1 billion active users. This means that TikTok advertising provides an excellent opportunity…

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Christy Tan
4 April 2023
The music industry on TikTok theme image
Reading time : 2 minutes

The Music Industry : How TikTok Changed the Game!

Since its creation in 2016, TikTok has had, in many ways, an important impact on the music industry Here are 4 ways in which TikTok…

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bakkaraya
31 March 2023
How to make money on Pinterest
Reading time : 4 minutes

Pinning for Profits: Your Guide to Affiliate Marketing on Pinterest

Pinterest is a social media platform and essentially a visual search engine that allows users to discover, save, share images and videos on content that…

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ghaouilydia
31 March 2023
Reading time : 3 minutes

Innovating Youtuber Collaborations with Digital Marketing tactics

Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…

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lafforguepaul
31 March 2023
Snapchat logo image
Reading time : 2 minutes

Snapchat’s Discover Section: How to make money

Snapchat is a very popular social media used among younger aged groups. The app is mostly known for its short videos and pictures that gets…

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thermidorjonathan
31 March 2023
Effective strategy for businesses to drive engagement and sales on Instagram
Reading time : 4 minutes

Instagram: Driving Your Brand Engagement and Boosting Sales

Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers.…

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emondmarierenee
30 March 2023
Instagram Reels theme image
Reading time : 2 minutes

4 Tips to Improve Your Instagram Reels

Instagram Reels theme image

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villonalexandra
29 March 2023
Reading time : 2 minutes

How to improve your Instagram SEO

Instagram has over one billion monthly active users, making it a platform that businesses and individuals can use to connect with their target audience. One…

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trancaothuan
29 March 2023
Reading time : 4 minutes

How to use TikTok SEO to promote your music in 2023 ?

Why is TikTok SEO so important for your music? Music artists must be aware that nowadays, one of the most effective tools in the music…

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jeanclaudecharlesedgar
28 March 2023
Reading time : 4 minutes

Beauty Brands: How to make your makeup products go viral on TikTok

Who hasn’t buy a beauty product yet just because it was a TikTok viral makeup product? TikTok has become the most influenceable social media and…

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carpiosandovalildaconsuelo
23 March 2023
Reading time : 3 minutes

Introduction To Social Selling

Social selling has become fundamental element for businesses to generate revenue and increase consumer loyalty. Technology has significantly advanced allowing us to communicate easily and…

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raisovan
19 March 2023
Reading time : 2 minutes

Which is the most effective social media platform to advertise?

Advertisement Today As the advertisement is increasing in social media, it is important to take account of the types of the social media. For example,…

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koeugene
15 November 2022
Picture of the Pinterest logo
Reading time : 2 minutes

Why you need a Pinterest business profile

The reason you should use Pinterest in your digital marketing strategy What is Pinterest? Pinterest is a visual social channel with its primary focus being…

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kyarahardjoprajitno
15 November 2022
MrBeast literally 'growing money out of his ears'.
Reading time : 3 minutes

MrBeast, King of YouTube

In an era where TikTok is rising and becoming the number one most-used app on most phones, people tend to forget the dominance of YouTube…

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padtcasper
15 November 2022
Reading time : 3 minutes

Facebook: the upcoming trends of stories and the use in marketing

Many years ago, if talking about the word “Stories”, I believe that many people would be wondering what this thing is? What can be used…

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nithiboonyapunkhanitha
15 November 2022

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