Discover Digital @ HEC Montréal articles
Discover the articles Social Media
Tiktok viewer and earned media
Read the articleRyanair used social media marketing in a humorous way to gain brand awareness.
Read the articleFacebook: the upcoming trends of stories and the use in marketing
Many years ago, if talking about the word “Stories”, I believe that many people would be wondering what this thing is? What can be used…
Instagram Guides: utilizing blog content on Instagram
What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels,…
Instagram a tool for personal branding and business
Some tips on how to use Instagram as tool for personal branding and business Digital Presence today is crucial for any entrepreneur. Instagram has become…
Can Brands Start to BeReal?
If you belong to generation Z or simply like to follow the new social media trends, you surely know what BeReal is and you have…
BookTok: A phenomenon of book marketing
Thanks to the popular social platform TikTok, there is a now new form of digital marketing for authors. “BookTok” phenomena is a subculture of the…
BeReal: What is the story behind their success?
What is ‘BeReal’? ‘BeReal’ is a relatively new app which was created in 2020 and has taken the internet and media by storm over the…
TikTok – Everything you need to know for creating content
Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…
TikTok for Business
Why TikTok Social media platforms are only becoming more and more important for new and established businesses to improve sales and generate stronger customer relationships.…
Meta is laying off 11,000 employees: Is the future of social media at risk?
Meta, the parent company of social media apps like Facebook, Instagram, and Whatsapp is laying off 11,000 people, about 13% of its global workforce, as…
How does the TikTok algorithm work?
The algorithm on an app is a system that decides what appears on your so-called “for-you page”, meaning the app’s home page. Every user has…
Successfull advertising on social media
This post is here to help you advertising your brand or product most successfully on social media in Québec. Most used social platforms in Québec…
Instagram marketing: 3 tips for mastering it!
As Instagram has two billion active users in 2021 and is on its way to reaching 2.5 billion by 2023, the social media platform offers…
TikTok: how does the algorithm lead to misinformation and danger?
Introduction Misinformation is a widespread phenomenon in our society. Its purpose is to broadcast dubious information in order to influence public opinion and hide the…
TikTok, an entertainment or a shopping platform?
Trends around shopping are changing TikTok used to be an app where people would post funny videos or clips of themselves dancing. All things considered,…
How to retain followers on Instagram
Wondering why am I losing followers on Instagram? In the last decade, the world has completely evolved, changing the way people live their everyday lives.…
Why social media can be dangerous for teenagers
The importance of social media for teenagers Nowadays, 92.2% of Canada’s teenager regularly use social media (Canadians’ Assessments of Social Media in Their Lives, 2021).…
The Complete Guide of Social Media Marketing (SMM)
What is Social Media Marketing (SMM)? Social media marketing (SMM) is about meeting your customers and audience with the use of platforms where they build…
4 Steps to design a Social Media Advertising Strategy
4 Steps to design a Social Media Advertising Strategy Nowadays, paid social advertising is the most reliable way to attract customers, gain content views and…