Discover Digital @ HEC Montréal articles
Discover the articles Social Media
From Soundcloud to Stardom: How DJs Use Digital Marketing to Build Their Brand
Read the articleHow digital marketing impact consumer behaviors?
Read the articleRestaurant marketing : The keys to a strong digital presence
Read the article
Instagram Guides: utilizing blog content on Instagram
What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels,…
Instagram a tool for personal branding and business
Some tips on how to use Instagram as tool for personal branding and business Digital Presence today is crucial for any entrepreneur. Instagram has become…
Can Brands Start to BeReal?
If you belong to generation Z or simply like to follow the new social media trends, you surely know what BeReal is and you have…
BeReal: What is the story behind their success?
What is ‘BeReal’? ‘BeReal’ is a relatively new app which was created in 2020 and has taken the internet and media by storm over the…
TikTok – Everything you need to know for creating content
Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…
Meta is laying off 11,000 employees: Is the future of social media at risk?
Meta, the parent company of social media apps like Facebook, Instagram, and Whatsapp is laying off 11,000 people, about 13% of its global workforce, as…
How does the TikTok algorithm work?
The algorithm on an app is a system that decides what appears on your so-called “for-you page”, meaning the app’s home page. Every user has…
Instagram marketing: 3 tips for mastering it!
As Instagram has two billion active users in 2021 and is on its way to reaching 2.5 billion by 2023, the social media platform offers…
TikTok: how does the algorithm lead to misinformation and danger?
Introduction Misinformation is a widespread phenomenon in our society. Its purpose is to broadcast dubious information in order to influence public opinion and hide the…
How to retain followers on Instagram
Wondering why am I losing followers on Instagram? In the last decade, the world has completely evolved, changing the way people live their everyday lives.…
The Complete Guide of Social Media Marketing (SMM)
What is Social Media Marketing (SMM)? Social media marketing (SMM) is about meeting your customers and audience with the use of platforms where they build…
4 Steps to design a Social Media Advertising Strategy
4 Steps to design a Social Media Advertising Strategy Nowadays, paid social advertising is the most reliable way to attract customers, gain content views and…
The introduction of instagram reels in digital marketing
The introduction of instagram reels in digital marketing How the introduction of reels on instagram has revolutionised the digital marketing era. Nowadays, Instagram Reels offers…
What You Need To Know About Social Media in 2022
What you Need to Know about Social Media in 2022 Nowadays, Social Media is one of the key digital marketing strategies. It is a method…
TikTok Algorithm: How it Works
Introduction to TikTok TikTok, a video sharing platform, rose to fame in 2020, capturing a large audience of over 600 million. Its content are mainly…
HOW TO IMPROVE YOUR INSTAGRAM ENGAGEMENT: 7 EASY HACKS
With over a billion people using Instagram every month, it has become a powerful platform for any business to build a brand and create an…
Pinterest for Business: How to Grow Your Business With Pinterest
Many companies have established marketing strategies on Instagram, Facebook and YouTube, but one social network often gets sidelined: Pinterest. Pinterest is a platform where users…
TikTok for business: Should you dance or not?
TikTok for business is developing fast and you don’t want to miss the opportunity to reach a new audience on it. In fact, it represents…