Snapchat is a very popular social media used among younger aged groups. The app is mostly known for its short videos and pictures that gets erased after being seen. The 13-17 years old have a 62% usage average, 73% for the 18-24 years old and 29% for the 23-34 years old bases on 2021 statistics. Furthermore, Snapchat’s discover section is inevitably going to gain popularity as the company is on the pace to reach 500 million users by 2025 from 428 million in 2021.
1. How does Snapchat’s discover section works
Firstly, Snapchat invites publishers and content creators to share pictures or short videos with users all over the world. The content shared in discover section is controlled by snap’s team and they follow strict criteria. Also, they reward with money the best creators based on a formula that measures metrics such as engagement, audience, etc.
2. How can content creators make money
Secondly, there are multiple ways that these content creators can make money on Snapchat’s discover section. The amount they will make varies and depends on the size of their audience, their engagement, their financial stability, etc. They can promote different brands and get pay for the ads by connecting with them through the Creator Marketplace. They could also promote their own products with ads they include in their own content.
Lastly, Snapchat can be very beneficial for good content creators and businesses that focuses on these aged groups. Whit a growing popularity of the Discover Section and more consumer choosing Snapchat, more opportunities flow. As a result, there is a lot of money that can be made through various ways such as product promotions and brand partnerships.