Discover Digital @ HEC Montréal articles

Discover the articles Social Media

Is TikTok still a social network, or is it becoming a search engine? Does Instagram influence what we buy, where we travel and what we consider popular? Social platforms have moved far beyond their original purpose. The articles in this category look closely at algorithms, attention, strategy, influence and behaviour. Sometimes through brand analysis, sometimes simply by testing the platforms to understand what is actually happening on them.
Reading time : 2 minutes

Instagram creator account: how to manage it as an artist.

Read the article
Louis Judith
10 November 2021
Reading time : 3 minutes

How to use social media platforms for free to unleash your sales?

Read the article
reynagavallevaleria
12 November 2021
Reading time : 2 minutes

TikTok: Marketing’s One-stop Shop

Read the article
hammalselena
16 March 2024
Reading time : 2 minutes

The introduction of instagram reels in digital marketing

The introduction of instagram reels in digital marketing How the introduction of reels on instagram has revolutionised the digital marketing era. Nowadays, Instagram Reels offers…

Read the article
solanesmar
24 March 2022
Reading time : 2 minutes

What You Need To Know About Social Media in 2022

What you Need to Know about Social Media in 2022 Nowadays, Social Media is one of the key digital marketing strategies. It is a method…

Read the article
salamartinalejandra
22 March 2022
Reading time : 4 minutes

TikTok Algorithm: How it Works

Introduction to TikTok TikTok, a video sharing platform, rose to fame in 2020, capturing a large audience of over 600 million. Its content are mainly…

Read the article
Fay Yeo
22 March 2022
Reading time : 6 minutes

HOW TO IMPROVE YOUR INSTAGRAM ENGAGEMENT: 7 EASY HACKS

With over a billion people using Instagram every month, it has become a powerful platform for any business to build a brand and create an…

Read the article
Salma Abdelgalil
22 March 2022
Reading time : 3 minutes

Pinterest for Business: How to Grow Your Business With Pinterest

Many companies have established marketing strategies on Instagram, Facebook and YouTube, but one social network often gets sidelined: Pinterest. Pinterest is a platform where users…

Read the article
salonenselina
22 March 2022
Reading time : 6 minutes

TikTok for business: Should you dance or not?

TikTok for business is developing fast and you don’t want to miss the opportunity to reach a new audience on it. In fact, it represents…

Read the article
Irène Kouam Njuikom
22 March 2022
Reading time : 3 minutes

Why and how to get a sponsored story on Instagram?

WHY AND HOW TO GET A SPONSORED STORY ON INSTAGRAM? Nowadays, while we only look at the stories – which are photo and/or video content…

Read the article
Lauraline Bellotto
22 March 2022
Reading time : 2 minutes

Increase sales using TikTok

How to increase sales using TikTok? With the difficult times that we are currently living due to the pandemic, a lot of businesses were seeking…

Read the article
Philippe Thouin
22 March 2022
Reading time : 4 minutes

5 Easy steps for engagement for your business on Instagram!

Over the years, social media has gained a huge impact on how businesses present themselves and gain popularity. It is, therefore, very important for businesses…

Read the article
fortinhamelgabrielle
22 March 2022
Reading time : 3 minutes

How to Grow Your Brand using Instagram Marketing for Small Businesses

Growing a small business is not easy – there are several things like costs, profits, and sustainability of your business to worry about, especially when…

Read the article
Zi Ying Ho
22 March 2022
Reading time : 6 minutes

Social media management tools

Social media management tools Did you know that 52 percent of social media marketers believe that social media can have a great effect on a…

Read the article
Mathias Brännkärr
21 March 2022
Reading time : 4 minutes

Instagram Reels: How to grow your audience and increase sales

A quick guide on how to grow your audience and increase sales by optimizing your use of Instagram Reels. What is it? Instagram Reels is…

Read the article
Vanessa Alexandra Castello Garcia
21 March 2022
Reading time : 4 minutes

How to go viral on TikTok?

How to go viral on TikTok? – The secret of brand promotion Over the past few years, TikTok has become one of the most popular…

Read the article
Barbara Jablonska
21 March 2022
Reading time : 4 minutes

TikTok vs Instagram: Competing or Teaming Up?

Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of…

Read the article
Fernanda Parra
21 March 2022
Reading time : 4 minutes

How to get free followers on Instagram: 5 top hacks

How to get free followers on Instagram: 5 top hacks Nowadays Instagram is the third most used social media in Canada and many of their…

Read the article
rosaleshernandeznatalia
21 March 2022
Reading time : 3 minutes

Why you should consider TikTok for your next event marketing

  TikTok is a social media platform that has become quite popular since it was launched. With 1 billion active users, mostly within the age…

Read the article
vonknorringevahelenalouise
21 March 2022
Reading time : 2 minutes

How Tiktok can make your company a leader in the digital marketplace

WHY TIKTOK? Tiktok is now one of the most used social media platforms. By catching up with Facebook, Instagram and YouTube, Tiktok now needs to…

Read the article
Marc-Étienne Prud'homme
21 March 2022
Reading time : 3 minutes

Small business should use TikTok: 5 reasons why

TikTok is an app that was launched in 2016 in China and has quickly become one of the most popular social media platforms. Nowadays it…

Read the article
puceljmatej
21 March 2022

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog