As Instagram has two billion active users in 2021 and is on its way to reaching 2.5 billion by 2023, the social media platform offers excellent opportunities for companies for marketing themselves there. This opportunity is of course not without its challenges. Marketing on social media platforms is very different from digital marketing via internet sources such as Google or Bing. Besides paying Instagram to show advertisements on people’s homepages, companies should also attract people to follow them on Instagram. This way, the advertisements will show up on their home pages. This blog will provide the three best tips for mastering social media marketing on the social media platform Instagram.
Tip 1: Upgrade your Instagram bio profile
A company can upgrade its profile on Instagram by adding a bio that gives a short inspiring description of what the company stands for. Companies should also add their website in the bio, as call-to-actions are very important in marketing.
Tip 2: Try influencer marketing
Using influencer marketing is a great way to get more views, more followers, and more transactions on social media. Instagram is one of the best platforms to implement this strategy. Companies can have a contract with influencers in which they will create content on their Instagram feed or in their Instagram stories with the products and tag the company in the content they create. Influencers can also offer a promotion code that their followers can use to get discounts for the products.
Tip 3: Do contests and giveaways
The last way of mastering Instagram marketing is great for getting new viewers and for new followers. This is by doing contests and giveaways. In these contests, companies can say that in order to win, they have to like this post, follow the company’s account, and tag their bestie. Because people have to tag their bestie, the Instagram post and the company’s account will get more views and followers.