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Discover the articles Social Media

Is TikTok still a social network, or is it becoming a search engine? Does Instagram influence what we buy, where we travel and what we consider popular? Social platforms have moved far beyond their original purpose. The articles in this category look closely at algorithms, attention, strategy, influence and behaviour. Sometimes through brand analysis, sometimes simply by testing the platforms to understand what is actually happening on them.
Reading time : 4 minutes

Hooked in Seconds: Why Short-Form Video Marketing Dominates Social Media

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parenteauolivia
11 November 2025
Reading time : 4 minutes

HOW BRANDS USE TIKTOK TO CONNECT WITH GEN Z ?

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lefebvreclara
11 November 2025
Reading time : 2 minutes

Tiktok viewer and earned media

Tiktok crossed the 1 billion user mark in September this year. With the intensive growth of the platform, the number of people being a tiktok…

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wernerangelica
10 November 2021
Reading time : 2 minutes

Instagram creator account: how to manage it as an artist.

It is no longer a secret that Instagram is one of the best social networks that is an integral part of our lives in 2021.…

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Louis Judith
10 November 2021
Reading time : 2 minutes

How to Add Links to Instagram Stories

Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would…

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cheemakheeva
9 November 2021
Reading time : 2 minutes

How sports teams use social media?

How sports teams use social media? In a world where we are increasingly connected and where social media have become a staple part of our…

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brahinmaxence
7 November 2021
Reading time : 23 minutes

The drawbacks of social media in corporate marketing and how be addressed

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zhangmanyi
6 November 2021
Reading time : 2 minutes

Reddit content marketing, how does it work?

Reddit content marketing can often times seem like a daunting task, but it doesn’t have to be. The “front page of the Internet” can be…

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cesaratto
25 April 2021
Reading time : 5 minutes

Ways Brands Should Be Dealing with Negative Comments on Social Media

Despite all efforts to keep a flawless presence online, brands will inevitably have to be dealing with negative comments on their social media. Considering that…

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Cédric Barrette
22 March 2021
Reading time : 2 minutes

How to Improve Your LinkedIn Profile Visibility?

If you don’t attract the expected target audience you’re looking for, while reaching too few people on your Linked profile, that means you need to…

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ouimet
20 March 2021
Reading time : 3 minutes

How to Promote Your Small Business on TikTok?

Why TikTok? By now, we have all heard of TikTok. In 2019 , the app counted 800 million users and it continues to grow. It’s…

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Laetitia Boutin
20 March 2021
Reading time : 2 minutes

How to be tiktok famous?

Tiktok, your chance to become famous. In 2020, during the pandemic, Tiktok popularity inscreases a lot. The app proposes a diversified and unlimited content. The…

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ouchene
20 March 2021
Reading time : 3 minutes

Tips on Instagram marketing

Today, Instagram is very popular with millions of active users. It is not only a platform for entertainment, it also offers you the ability to use…

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liljevik
20 March 2021
Reading time : 2 minutes

How to Create Relevant Instagram Stories

Not only using Instagram Stories is a great way for your business to reach new potential customers, but it also increases the interaction with your…

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alice
20 March 2021
Reading time : 2 minutes

3 Tips to Promoting your Podcast

 When promoting your podcast, attracting new listeners could be very difficult if you rely solely on luck and content. There are many different ways to…

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stachrowski
20 March 2021
Reading time : 2 minutes

How does social media affect teens’ mental health ?

In recent years, social media has become a significant part of teenagers’ lives. Studies show that 90% of adolescents aged between 13 and 17 have…

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Chloé Wadhera
20 March 2021
Reading time : 2 minutes

The Benefits of Using Instagram for Your Business

With a daily usage that increases along with ranking amongst the top 3 leading social media sharing platforms in 2020, marketers are starting to see…

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nardelli
20 March 2021
Reading time : 4 minutes

How to implement an effective social media strategy for a small business?

As a small business owner, you probably want to make more and more people to know you in order to grow or you want to…

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Camille Bensallam
20 March 2021
Reading time : 3 minutes

How to use Pinterest visual search engine to promote your business?

“What we see depends mainly on what we look for” John Lubbock Nowadays, image and visual aspects are key elements that  influence customer behaviour. It…

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Yousra Goudrar
20 March 2021
Reading time : 2 minutes

The secrets of the TikTok app: advertising and marketing.

The popularity of TikTok has boomed in the United States and Canada in 2020. The last few months have shown that Tiktok is more than…

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disegni
20 March 2021

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