WHY CREATE A FACEBOOK PAGE FOR MY BRAND?
Facebook is home to nearly 2 billion active users every month and is by far the most popular social network. This explains why it is so important for brands to create an engaging Facebook Business Page as part of their marketing strategy. In this article, I will cover a few important tips to remember when creating your Facebook Business Page.
1) DON’T CREATE A PERSONAL PROFILE FOR YOUR BUSINESS
First of all, using your personal profile for your brand is a huge mistake, placing you at a disadvantage. By doing so, you’ll be missing out on all the content creation tools, analytics and paid promotional opportunities of the Facebook Business Page. Also, with a personal profile, potential customers will have to send you a friend request to follow with you. This is one extra step that makes it more difficult for customers to engage with you, which you can avoid by creating a Facebook Business Page.
2) ADD A RECOGNIZABLE PROFILE PICTURE
Choosing a profile picture that is easy for your audience to recognize your brand in their timeline and in the Facebook search is very important. It can be anything from a company logo to a headshot of yourself if you are a consultant. But keep in mind that this will be the photo showing up in search results, the picture at the top of your Facebook Business Page and the image displayed next to your posts in people’s feeds. Choose wisely.
3) FILL OUT YOUR ”ABOUT” SECTION
This section is the first-place customers will visit to learn more about your company and your activities. Thus, it is the perfect place to express the story of the company, the mission and its values. It is also a great section to show off the milestones your company has accomplished so far. In fact, it is crucial to maximize this section and use it to make your Facebook Business Page more attractive.
4) ADD A CALL TO ACTION BUTTON
This is a great way to drive traffic from your Facebook Business Page to any other content page you own and gain engagement. In fact, the CTA (call-to-action) button can display “Book now”, or ”Watch Video” and can be customized with a destination URL. Customers can then be easily transferred directly from your Facebook Business Page to your website, where they can browse your products or even sign-up for your newsletter.
5) LEVERAGE FACEBOOK’S TARGETING TOOLS
From your Facebook Business account, you can target certain audiences and this tool can be used to filter who might want or might not want to see your posts. It can be based on the audience’s age, location, language, interests, educational status and more.
6) PROMOTE YOUR PAGE
Now that your Facebook Business Page is full of content, it is time to promote it by creating an ad to generate more followers. Facebook will let you create an ad from scratch based on your goals, targeted audiences and your budget. Although, since you are paying for these ads, make sure to choose something that is high quality, will grab attention, and represents your brand well.
BIBLIOGRAPHY
Create a Facebook Page for your Business. Recovered from https://www.facebook.com/business/help/473994396650734?id=93925679623624714
14 Essential Tips for an Engaging Facebook Business Page. Recovered from https://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht
19 Easy Steps to Setting up a Killer Facebook Business Page. Recovered from https://www.oberlo.ca/blog/facebook-business-page
