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Effectiveness of hashtags: why brands use hashtags on social media

The effectiveness of hashtags lies in the good use of them as one of the most important elements in our digital marketing strategy. The proper use of hashtags is crucial, especially in order to make our content easily discoverable by our readers. At the same time, it may help reach our target audience; as well as encourage interaction and increase traffic and engagement.

What do we mean by the effectiveness of hashtags?

Definitely, we mean success. Whenever we create content for the media, our principal objective is to raise awareness of a brand and everything connected with it. From basic information to special benefits you may enjoy when reading the content. The effectiveness of hashtags can also be measured by the number of new followers an account may have in connection with a particular hashtag.

Is it possible to measure the effectiveness of hashtags?

Absolutely yes! When creating a branded hashtag you are able to know the effectiveness of hashtags first hand. This is possible if you include the name of the brand and a characteristic in the hashtag. As a consequence, it will not be difficult to analyse the performance of the campaign in addition to the effectiveness of hashtags analysis.

Above all, we can conclude that the marketing team has a very challenging and difficult job when choosing a hashtag. The selection of words and how the words are connected will determine the effectiveness of hashtags in a marketing campaign.

Raising awareness is essential, but permanence in the market is crucial.


Effectiveness of hashtags

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Martina Saffratti

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