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Alt Text on Instagram: How to Use it and Why

Alt text on Instagram

Steps to add Alt text on Instagram for an already existing post:

  1. Tap on a photo on your profile.
  2. Click the three dots on the top right.
  3. Tap Edit.
  4. Tap edit Alt Text in the bottom right.
  5. Write the Alt Text (short description of the photo) and tap Done.


Steps to add Alt text on Instagram for a new post:

  1. Create a post.
  2. When it comes to tagging people and adding a location, go to the bottom of the page and tap Advanced Settings on the bottom left.
  3. Tap Write Alt Text.
  4. Write the Alt Text (short description of the photo) and tap Done.


Alt text on Instagram improves accessibility by allowing blind and visually impaired users to read aloud, with a special reading program a short description of a post. Alt text or alternative text also allows users to have a short description of an image that isn’t loading properly.


Alt text on Instagram can also improve your posts performance. Adding the good keywords in your Alt text will attack traffic to your post, just like a website. Alt text on Instagram allows the algorithm to understand your post to then be able to grow your picture and your account.


In reality, Alt text on Instagram is automatically added to your pictures with what Instagram understands of your picture, but automatic Alt text on Instagram isn’t reliable. Thus, you should always include your own Alt text on Instagram to make sure your picture is well described.


Alt text on Instagram can also help build your “Instagram SEO,” just like ranking your website on Google, Alt text acts like keywords that can help find your picture on Google. Searching keywords that are in your picture’s Alt text on Google will help your post to be found on there, which will help it grow and even give it the opportunity to become viral.


Alt text on Instagram might seem complicated at first, but now that you know how it works, it’s time to boost your posts and help Instagram become even more accessible!


Sharma, R. (2021). Why You Should Add Instagram Alt Text to Your Posts (+ Tutorial!), Tailwind. Retrieved march 18th 2022 on 

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