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Discover the articles Social Media

Is TikTok still a social network, or is it becoming a search engine? Does Instagram influence what we buy, where we travel and what we consider popular? Social platforms have moved far beyond their original purpose. The articles in this category look closely at algorithms, attention, strategy, influence and behaviour. Sometimes through brand analysis, sometimes simply by testing the platforms to understand what is actually happening on them.
Reading time : 4 minutes

TikTok: how does the algorithm lead to misinformation and danger?

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quadfliegcarla
14 November 2022
Reading time : 4 minutes

How to get free followers on Instagram: 5 top hacks

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rosaleshernandeznatalia
21 March 2022
Reading time : 2 minutes

TikTok challenges: converting trends into brand engagement

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amandawall
21 November 2023
Reading time : 3 minutes

Tips on Instagram marketing

Today, Instagram is very popular with millions of active users. It is not only a platform for entertainment, it also offers you the ability to use…

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liljevik
20 March 2021
Reading time : 2 minutes

How to Create Relevant Instagram Stories

Not only using Instagram Stories is a great way for your business to reach new potential customers, but it also increases the interaction with your…

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alice
20 March 2021
Reading time : 2 minutes

3 Tips to Promoting your Podcast

 When promoting your podcast, attracting new listeners could be very difficult if you rely solely on luck and content. There are many different ways to…

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stachrowski
20 March 2021
Reading time : 2 minutes

How does social media affect teens’ mental health ?

In recent years, social media has become a significant part of teenagers’ lives. Studies show that 90% of adolescents aged between 13 and 17 have…

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Chloé Wadhera
20 March 2021
Reading time : 2 minutes

The Benefits of Using Instagram for Your Business

With a daily usage that increases along with ranking amongst the top 3 leading social media sharing platforms in 2020, marketers are starting to see…

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nardelli
20 March 2021
Reading time : 4 minutes

How to implement an effective social media strategy for a small business?

As a small business owner, you probably want to make more and more people to know you in order to grow or you want to…

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Camille Bensallam
20 March 2021
Reading time : 3 minutes

How to use Pinterest visual search engine to promote your business?

“What we see depends mainly on what we look for” John Lubbock Nowadays, image and visual aspects are key elements that  influence customer behaviour. It…

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Yousra Goudrar
20 March 2021
Reading time : 2 minutes

The secrets of the TikTok app: advertising and marketing.

The popularity of TikTok has boomed in the United States and Canada in 2020. The last few months have shown that Tiktok is more than…

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disegni
20 March 2021
Reading time : 4 minutes

How to optimize your Instagram business profile?

          Instagram is one of the top social media to post pictures and videos where businesses can be discovered and succeed…

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dupuisbattika
20 March 2021
Reading time : 4 minutes

Easy steps to promote your music on social medias

  With the increasing amount of sharing platforms, it can be confusing where to start for promoting your music on social medias and to how…

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pelletier
20 March 2021
Reading time : 3 minutes

Tips to Create Effective TikTok Ads

TikTok has experienced phenomenal popularity in recent years. Whether it’s for tutorials or funny videos, young people love this social media. Many companies already use…

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emma paulos
20 March 2021
Reading time : 3 minutes

How To Grow Your Youtube Channel Fast in 2021

Want to know how to grow your YouTube channel fast in 2021? Look no further! Here are 4 YouTube tips to grow your channel this…

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barbosa
20 March 2021
Reading time : 2 minutes

How to Improve Your Instagram Engagement

Instagram is at the forefront of digital marketing. This platform can easily reach an immeasurable number of potential customers. Instagram engagement is essential because, among…

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dubreuil
19 March 2021
Reading time : 3 minutes

Why Small Businesses Need Social Media

Why Small Businesses Need Social Media Growing a small business can be extremely stressful and can even be soul crushing to  see other small business…

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ximena
14 March 2021
Reading time : 3 minutes

Sylvain Amoros launches new website for HEC Montreal digital students

My dear students, friends, colleagues, and former clients, It is with joy that I share today, with you, my next mission! Did I leave the…

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Sylvain Amoros
14 February 2021

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