Discover Digital @ HEC Montréal articles

TikTok is a social networking platform created in 2016 that has grown significantly in recent years. Today, TikTok has over 800 million users worldwide and…

How to use TikTok trends to grow your brand Since the COVID pandemic, Tiktok has become a “must-have” application. Indeed, the figures show that since…

How to use social media platforms for free to unleash your sales? Nowadays the world is becoming more connected and social media is gaining more…

Nowadays, social media is often the home of many influencers. At first, it seems like a good opportunity because social media does reach a large…

How to Make a Reel on Instagram for Your Business In Instagram Reels, it is possible to make short, catchy videos to snippets of music.…

Why Grow Your Business on Instagram ? Given its exceptionally high number of users, Instagram has become a huge gold mine for companies to find…

How to get more followers on TikTok? With more than a billion users in September 2021, TikTok has become within 5 years, one of the…

What is digital marketing?In digital marketing, we emphasized the connection between potential consumers by using internet, email, social media. Also, digital marketing helps you to…

Since the rise of Internet, using social media platforms for business via Facebook, YouTube, Instagram and, more recently, Tik Tok has gain popularity by reaching…

Tiktok crossed the 1 billion user mark in September this year. With the intensive growth of the platform, the number of people being a tiktok…

It is no longer a secret that Instagram is one of the best social networks that is an integral part of our lives in 2021.…

Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would…

How sports teams use social media? In a world where we are increasingly connected and where social media have become a staple part of our…

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Reddit content marketing can often times seem like a daunting task, but it doesn’t have to be. The “front page of the Internet” can be…

Today, if you have a business and want to promote something, I don’t think I have to explain how powerful Instagram is as a medium…

Despite all efforts to keep a flawless presence online, brands will inevitably have to be dealing with negative comments on their social media. Considering that…

If you don’t attract the expected target audience you’re looking for, while reaching too few people on your Linked profile, that means you need to…