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4 Tips to Improve Your Instagram Reels

Instagram makes marketing easier with their Instagram reels. They are vertical videos that last up to 90 seconds if recorded on the app or 15 minutes if the video is uploaded from another source. With the rise in popularity of short-form video content, Instagram reels are a tool that you can’t pass up. Instagram is an effective way to reach a lot of people in your target audience, being the fourth most popular social media platform in 2023. Now that its undeniable importance has been established, here are the best practices to optimize your Instagram reels. 

Instagram Reels logo on a mobile phone to highlight ways to improve Instagram Reels.

1. Create original content

Creating a video for multiple platforms is easier, but the goal of your Instagram Reels is to keep users interested in your content. To increase your engagement rate, your videos should have added value due to their originality on the platform and encourage interaction. Furthermore, publishing an Instagram Reel with another platform’s watermark like Tik Tok is more likely to be pushed back by the algorithm. As a result, it will be less likely to reach your audience. 

2. Use a trending sound 

Choosing a sound your audience is already familiar with is an excellent way to quickly capture their attention. To find a trending sound on the platform, you can use Instagram’s Reels audio library and look for one with a “trending” upward arrow next to the sound. 

3. Create auto-captions

Around 20% of people watch Instagram Reels with the sound off – that’s a huge proportion you can’t afford to ignore! Plus, it’s a great way to make your videos more accessible for deaf or hard-of-hearing people. 

4. Consistency is key

Keep in mind that accounts that post consistently maintain the best engagement. If your business has the resources required to create 3 – 5 Instagram Reels per week, that’s the amount you should aim for. However, don’t forget that quality is always better than quantity. Your content should stay relevant to your audience.

You are now set to implement this knowledge and improve your social media engagement using Instagram Reels! 


Tower, A. (2022, November 1). Instagram Reels Best Practices | Meld Marketing. Meld Marketing.,that%20post%20consistently%20maintain%20the%20best%20engagement.%20

Demeku, A. (2023, January 13). Instagram Reels in 2023: The Ultimate Guide for Businesses | Later.

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