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How to Increase the Reach of TikTok Advertising

TikTok is one the most popular social media platforms worldwide, with over 1 billion active users. This means that TikTok advertising provides an excellent opportunity for creators and businesses to reach a wide range of audience all over the world. 
However, given how much content floods the TikTok pages of consumers, how do we make sure that our posts actually reach our audience? In this article, we will explore 3 tips on how to increase the reach of your TikTok advertisements to boost your social media marketing performance!

TikTok app in a mobile phone held by a person, to emphasise how useful TikTok advertising can be

1. Use Popular Hashtags

 Hashtags are a great way to increase your reach on TikTok, as they categorise content and promote it on the relevant users’ pages. This means that your post will reach more people who might be interested in the advertisement.

2. Participate in TikTok Trends

TikTok trends have shown to go viral easily. Take the example of the recent trend – Maxwell the Cat. It was a trend set by Clancy’s Auto Body that obtained 4.4 million likes. Other businesses followed the trend and attracted a lot of consumer attention and favour. This brings about great chance for businesses to gain exposure on TikTok, even if the post is not directly about the products and services provided.

3. Create Engaging Content

TikTok’s algorithm promotes content that engages viewers. When creating content, do your best to make it fun, informative, or visually appealing to capture the viewer’s attention. Furthermore, optimise the quality of your videos by using good lighting, good audio and a good camera!

In conclusion, TikTok advertising may seem daunting to businesses who do not understand the algorithm. However, with the above tips in mind, along with time and practise, businesses can use this as a powerful marketing tool to reach a wide audience and grow their TikTok following.

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Christy Tan

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