Discover Digital @ HEC Montréal articles
Discover the articles User Experience
The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences
Read the articleWhy you should have a mobile-friendly website
Read the articleXiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
Read the articleLeveraging Digital Marketing Analytics for Streaming Platforms
In the realm of streaming services like Twitch and Kick, digital marketing analytics play a pivotal role in driving audience engagement, enhancing user experiences, and…
Enhancing User Experience: Several Tools for Seamless Interaction
/*! elementor – v3.17.0 – 08-11-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}What is user experience and why does it matter User experience, UX,…
Transforming digital engagement through augmented reality (AR) in advertising
In the dynamic realm of digital marketing, augmented reality has stood out as a transformative mean, reconstructing user experiences and reshaping the relationship between the…
Types of Digital Marketing That Can Improve Your Business
digital marketing written on a laptop screen
Innovating Youtuber Collaborations with Digital Marketing tactics
Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…
Why and how to optimize website for mobile devices?
In today’s digital world, having a mobile-optimized website is no longer a luxury, but a necessity. With the majority of internet users accessing the web…
Omnichannel management to optimize the customer experience throughout the customer journey
Importance of effective Omnichannel management As of today customers interact with companies through a lot of different touchpoints. This has made the customer experience much…
Is gamification effective in luxury ?
The digital revolution of luxury The change has begun, the virtual world has now a more than important place in the world of fashion and…
Why is self-care the futur of client experience?
Why is self-care the futur of client experience? It’s the year 2021, you’re a 20 year old born with a smartphone in your hands, and…
Common A/B testing mistakes
When it’s time to improve a user’s digital experience, many things can be done. Among these things, one can do what is known as A/B…
How to optimize the digital customer experience on your Website ?
HOW TO OPTIMIZE THE DIGITAL CUSTOMER EXPERIENCE ON YOUR WEBSITE ? Today, nearly 1 in 4 people who have started shopping online completes to an…
Why you should have a mobile-friendly website
The importance of a mobile-friendly website Years ago we achieved a huge leap in technology. A powerful portable computer that we can have on us…
Why Are Mobile Ads So Bad?
In the mobile world, there are a lot of different types of ads that come in all sizes and shapes. Some of these ads are…
How HX can help your business during Covid
Customer engagement in 2020 was more difficult than ever before. People might hear about your brand but, due to corona, they cannot just pop by…