Discover Digital @ HEC Montréal articles

How can digital marketing help customers choose products that match their needs and improve their overall purchasing experience? I started this blog after some difficulties…

Neuromarketing is revolutionising how we can approach digital marketing. With new understanding in human psychology and cognitive biases, understanding the thought process of potential customers…

Most of us have already experienced the strange moment when a product we have talked about suddenly appears through an advertisement on our phone. Whether…

Vintage bicycle representing nostalgia marketing.

The Rise of AI Artificial intelligence (AI) has rapidly evolved over the past few years, becoming part of our daily lives. From education and communication…

Taylor Swift’s ‘The Life of a Showgirl’ isn’t just an album, it’s a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift…

In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…

These days, you want shopping that feels simple, personal, and fast. According to a survey published by Canadian Grocer in February 2024, “53% of Canadians…

Recently, digital marketing using social media such as Instagram and TikTok Tok become the mainstream of advertisement. It allows companies to target consumers with personalized…

Accessibility, the often-neglected middle child of digital media, is a lot more important for websites, apps, etc. than it might appear at first glance. Of…

AI-powered chatbots have taken the digital marketing industry by storm. They provide quick responses, collect data, and enhance the customer’s overall experience. However, while they…

The future of search? “Hey Google”, “Hey Siri”, “Alexa” have become the norm as we integrate digital voice assistants into our everyday lives. Are people…

In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…

In a highly competitive market, traditional marketing doesn’t stand out anymore. When we look at some of the world’s biggest brands, we see how they…

Marketing is all about consumer behavior – that includes digital marketing too! Beyond the data and algorithms, it is all about understanding cognitive biases and…

The increasing use of AI presents a multitude of ethical problems.  Among those problems, we have invasion of privacy and exploitation. To begin with, AI…

What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…

Emotional AI is revolutionizing digital marketing by enabling brands to connect with consumers on a deeper, more personalized level. With this purpose in mind, emotional…