Discover Digital @ HEC Montréal articles

Discover the articles Marketing Technology

Artificial intelligence is everywhere, platforms keep automating more tasks and the line between marketing and technology is getting harder to draw. Algorithms, personalization, martech, generative engines and automation are interesting not simply because they are new, but because of how they change marketing work. We look at what technology helps us do better, what it makes more complicated and what we may be delegating to it a little too quickly.
Marketing Technology
Search Engine Optimization
Reading time : 5 minutes

What happen if the line between AI and human disappear… ?

Read the article
loransalban
10 November 2025
Reading time : 5 minutes

How is Artificial Intelligence (AI) significantly affecting the digital marketing of businesses nowadays?

Read the article
luisinching
21 March 2025
Web Analytics
Reading time : 4 minutes

The role of AI and Machine Learning in Digital Marketing

Read the article
dominguezcarvajalregina
21 March 2025
A woman interacting with a virtual influencer
Reading time : 3 minutes

Make Way for Virtual Influencers

Nowadays it is no doubt that influencers have become a crucial part of a brand’s success in digital marketing. With many loyal followers, influencers can…

Read the article
anupantanansirapat
15 March 2024
NFTs in Digital Marketing
Reading time : 3 minutes

How NFTs will revolutionize digital marketing

In today’s dynamic digital era, Non-Fungible Tokens have emerged as catalysts for innovation. Not only transforming the cultural and artistic sphere but also promising to…

Read the article
catalinaalegria
21 November 2023
Reading time : 2 minutes

Mobile first indexing: implications for SEO

What is mobile first indexing? These days Google takes into account the mobile version of a website for indexing and scoring in the SERPS. Now,…

Read the article
stephaniaescobarmejia
21 November 2023
Augmented Reality marketing feature of brands in the real world
Augmented Reality marketing is the future
Reading time : 3 minutes

How is Augmented Reality (AR) revolutionising digital marketing and the markets

The phenomenon of augmented reality marketing The global augmented reality marketing market will grow from $6.12 billion in 2021 to reach $97.76 billion by 2028,…

Read the article
salvadorjoaopastordasneves
21 November 2023
Marketing Strategy
Marketing Technology
Reading time : 3 minutes

The Impact of Cookies on our Purchasing Decisions

In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…

Read the article
gabriellalidgerwood
21 November 2023
Microphone graphic with sound waves and search icons symbolizing voice search technology on a blue backdrop.
Search Engine Optimization
Reading time : 2 minutes

The rise of voice search in digital marketing

In the evolving landscape of digital marketing, voice search has become a central element, reshaping the way brands communicate with their target audience. As smart…

Read the article
Arnaud Van der Planken
21 November 2023
Reading time : 2 minutes

Harnessing the Power of AI in Digital Marketing to Drive Customer Satisfaction

Ever heard of Chat GPT, Notion, Adobe firefly, Grammarly, Chatbot or ElevenLabs? All these innovative tools utilize accurate algorithms to solve problems and perform specific tasks…

Read the article
Janice Lewis
21 November 2023
Gammification visual depiction
Reading time : 2 minutes

Gamification: Turning Engagement into Success

In the realm of digital marketing, a cutting-edge strategy has emerged as a game-changer for brands seeking to captivate their audience: Gamification. Today, we explore…

Read the article
lazarzabic
20 November 2023
AI virtual anchors
Reading time : 5 minutes

AI anchors: live streaming revolution?

The trend of generative AI anchors has made AIGC once a key factor in the search for incremental growth in various industries, and live streaming…

Read the article
qiaoyichen
20 November 2023
Reading time : 4 minutes

Pros and Cons of Medical Data in Business World

Medical data is collected through various methods, ranging from self-report clinical surveys to hospital administrative records, registries, or clinical trials. The use of clinical data…

Read the article
karthikasureshkumar
14 November 2023
Search Engine Optimization
Reading time : 6 minutes

Leveraging Artificial Intelligence to boost website traffic

Artificial Intelligence is a rapidly growing field in today’s time and age and has created a space for itself in almost every market and niche.…

Read the article
karthikasureshkumar
14 November 2023
Reading time : 4 minutes

Space Marketing: The New Frontier of Digital Marketing

by Xavier Dauriac The space sector is rapidly growing as a result of technological advancements and the rise of commercial space missions. According to Euroconsult…

Read the article
dauriacxavier
31 March 2023
Marketing Strategy
Marketing Technology
Reading time : 2 minutes

The Power of Adtech: Optimizing Digital Advertising Campaigns for Maximum Impact

In today’s digital age, online advertising has become a vital component of many businesses’ marketing strategies and decisions. Adtech plays a key role in enabling…

Read the article
zhangconnie
30 March 2023
AI-DRIVEN AD OPTIMIZATION theme image
Reading time : 2 minutes

ChatGPT a looming danger for digital marketing?

ChatGPT is a self-learning artificial intelligence model developed by Open AI. Able to understand natural language, this revolutionary tool can answer questions or even have…

Read the article
rabettebaptiste
30 March 2023
AI-DRIVEN AD OPTIMIZATION for advertising campaigns
Reading time : 4 minutes

AI-Driven Ad Optimization: Advertise Smarter, Not Harder.

In the realm of digital marketing, advertisers race against each other for attention. To arrive first at the finish line, they ought to use ad…

Read the article
ouferhatmaya
30 March 2023
ChatGPT human like robot typing into a computer to visualise how ChatGPT can help with the SEO of a website
Reading time : 3 minutes

How to use ChatGPT to improve the SEO for your website

How to use ChatGPT to improve the SEO for your website.In today’s digital age, having a website is essential for any business or individual looking…

Read the article
poissonlouisdavid
30 March 2023
Artificial intelligence AI research of robot and cyborg development for future of people living. Digital data mining and machine learning technology design for computer brain communication.
Reading time : 3 minutes

The Use Artificial Intelligence in Digital Marketing

Artificial Intelligence is everything anyone in the information space seems to be talking about, thanks to tools such as Chat GPT. AI continues to change…

Read the article
meersondavid
28 March 2023
Reading time : 2 minutes

ChatGPT: How can you improve your company’s digital marketing?

ChatGPT is one of the world’s largest and most advanced AI language models. Launched in November 2022, ChatGPT has been used by many companies including…

Read the article
mathieualex
27 March 2023

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog