Discover Digital @ HEC Montréal articles
Discover the articles Marketing Technology
Algorithms in Social Media: The Good and the Bad
Read the articleSpotify for Digital Marketing
Read the articleNFT games promoting luxury brands?
Read the articleChatbot Marketing
When chatting with a customer representative online, have you ever wondered if you were talking to a human or to a chatbot? Recently, it is…
Artificial intelligence in marketing
Over the years, a new era has gradually developed. Controversial and debated, yet it simplifies our daily lives. It has an impact in many ways,…
How is artificial intelligence changing the recruiting process?
Artificial Intelligence (AI) has been proving to bring great benefits to the way companies are now recruiting for new talents. In the near future, AI…
Chatbot icon for online businesses
What is a chatbot? Everyone recognises the chatbot icon in the bottom right corner of any website. This chatbot icon can have many purposes, and…
Artificial Intelligence: Future of Digital Marketing
Artificial Intelligence: Future of Digital Marketing The future of digital marketing is quickly changing, and consumers are no longer interested in generic advertisements and endorsements.…
How to optimize a website for voice search?
In this day and age, voice search has become ubiquitous. Since the start of the pandemic, especially, people tend to prefer using voice chat.…
Voice search optimization: why it is important and how to do it
In the smartphone and smart speaker era, voice search optimization is a new trend that digital marketers must use. Now that every smartphone has a…
Martech solutions for SMB that are free!
Free Martech solutions, this is what every small business wishes for to compete with bigger companies. Because in an all-things digital world, a company’s marketing…
The 4 Types of AI you should be familiar with?
Since its appearance, Artificial Intelligence has quickly become part of our lives. Little do we know about the impact that AI has on our lives.…
How will machine learning change the state of digital marketing?
With the recent innovations in machine learning algorithms, the digital marketing industry has streamlined marketing processes and made companies more successful. Machine learning helps digital…
How chatbots can help your digital marketing strategy
What is a Chatbot? A chatbot is a software that can simulate a conversation automatically. It is powered by artificial intelligence and has built in…
What will be the future of Artificial Intelligence in Digital Marketing ?
Artificial Intelligence, AI, we all have heard of it in the last years. It has radically taken over the business models, the sales process, the…
How the new digital marketing courses reveal the secrets of marketing in a web 2.0 world?
A boom in the field of marketing! The marketing era has completely changed, it is an increasingly important field in our consumer society but…
How can AI Chatbots Improve Interaction with your Customers?
It is nothing new that online shopping has skyrocketed this past year and busy customers are here for it. As a business owner your…