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Discover the articles Marketing Technology

Artificial intelligence is everywhere, platforms keep automating more tasks and the line between marketing and technology is getting harder to draw. Algorithms, personalization, martech, generative engines and automation are interesting not simply because they are new, but because of how they change marketing work. We look at what technology helps us do better, what it makes more complicated and what we may be delegating to it a little too quickly.
Reading time : 3 minutes

Algorithms in Social Media: The Good and the Bad 

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dragutsabrina
11 November 2024
Sustainable Digital Marketing
Reading time : 4 minutes

How AI is Revolutionizing Digital Marketing

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paquettemartinviviane
11 November 2024
Reading time : 2 minutes

Artificial Intelligence: Future of Digital Marketing

Artificial Intelligence: Future of Digital Marketing The future of digital marketing is quickly changing, and consumers are no longer interested in generic advertisements and endorsements.…

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lindhisaaclars
11 November 2021
Reading time : 3 minutes

How to optimize a website for voice search?

  In this day and age, voice search has become ubiquitous. Since the start of the pandemic, especially, people tend to prefer using voice chat.…

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vonknorringevahelenalouise
11 November 2021
Reading time : 2 minutes

Voice search optimization: why it is important and how to do it

In the smartphone and smart speaker era, voice search optimization is a new trend that digital marketers must use. Now that every smartphone has a…

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fuscomariachiara
11 November 2021
Reading time : 3 minutes

The 4 Types of AI you should be familiar with?

Since its appearance, Artificial Intelligence has quickly become part of our lives. Little do we know about the impact that AI has on our lives.…

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mendez
20 March 2021
Reading time : 2 minutes

How will machine learning change the state of digital marketing?

With the recent innovations in machine learning algorithms, the digital marketing industry has streamlined marketing processes and made companies more successful. Machine learning helps digital…

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tarasenko
20 March 2021
Reading time : 2 minutes

How chatbots can help your digital marketing strategy

What is a Chatbot? A chatbot is a software that can simulate a conversation automatically.  It is powered by artificial intelligence and has built in…

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saghbini
20 March 2021
Reading time : 3 minutes

What will be the future of Artificial Intelligence in Digital Marketing ?

Artificial Intelligence, AI, we all have heard of it in the last years. It has radically taken over the business models, the sales process, the…

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martinelli
20 March 2021
Reading time : 2 minutes

How the new digital marketing courses reveal the secrets of marketing in a web 2.0 world?

A boom in the field of marketing!   The marketing era has completely changed, it is an increasingly important field in our consumer society but…

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dambrin
20 March 2021
Reading time : 2 minutes

How can AI Chatbots Improve Interaction with your Customers?

  It is nothing new that online shopping has skyrocketed this past year and busy customers are here for it. As a business owner your…

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orregochicas
20 March 2021

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