The rise of NFT games
NFTs (non-fungible tokens) have gained more and more popularity, spreading their intrigue throughout the internet and individuals’ curiosity. These unique digital assets can be collected through the blockchain network. With NFTs’ rise in popularity, it is no surprise to see it evolve into something new. Indeed, NFT games have been on the rise with titles such as Axie Infinity, Splinterlands and The Sandbox. In NFT games, NFTs represent characters, consumables and tradable items.
In the recent years, brands such as Louis Vuitton and Burberry, have collaborated with well-established blockchain actors. Both making their entry on the NFT market, through NFT games, to reach their target audience.
Louis Vuitton – Louis the Game
Indeed, in August 2021, part of that year’s new NFT games, Louis Vuitton released Louis the Game, to celebrate the brand’s 200th anniversary. Following the adventures of the main character Vivienne, the game pays homage to the founder, while also highlighting their LV trunks collection. The particularity of this, unlike other games, lies on the 30 NFT designed by artist Beeple. Hidden throughout the game, these NFTs are exclusive, and cannot be sold.
Burberry – Burberry Blanko & accessories
That same month, Burberry collaborated with Mythical Games, to release on one of their multiplayer online NFT games, Blankos Block Party, an NFT collection. The game features digital vinyl toys known as Blankos, that live on the blockchain. This also means that it inherently provides players proof of verified ownership and authenticity. Sharky B, a limited quantity Burberry Blanko, is an NFT. It can be purchased, upgraded and sold within the Blankos Block Party marketplace. This launch also includes NFT accessories, used to customize the characters in their games.
Takeaways of NFT games
In an environment where trends come and go, brands need to adapt and connect to their audience. Louis Vuitton and Burberry are amongst the first in their industry to use NFT games to do so with their communities. Nowadays, consumers’ interest are shifting from the real world to the digital world. Thus, brands need to update their strategies, to engage, attract and retain their target.