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Voice search optimization: why it is important and how to do it

In the smartphone and smart speaker era, voice search optimization is a new trend that digital marketers must use.
Now that every smartphone has a voice search and more and more people are buying smart speakers such as Alexa or Google Home, companies have to improve user experience. The best way to do to keep up with this revolution is through the use of voice search optimization.

Voice search optimization is the process of upgrading the information on your pages to appear in voice searches. It is the tool you need to optimize your web page!

But how can you do voice search optimization?

First, your voice search optimization should have a dialogue system, a computer set up to dialogue with a human being. It can be automatic speech recognition, used for feeding inputs, or a text-to-speech, for sharing results.
You can improve user experience by using several different voice search optimization tools. Some of them are keyword research, knowledge graphs, question keywords, and a FAQ section.

You should target question keywords, have long-tail keywords that complete a question, and have filler words to make the query more human.
You should then pay attention to the loading time of your website, to avoid bounce-backs.
Optimizing for rich answers is another important voice search optimization feature, as well as re-imagining and restructuring your content to include succinct questions and answers.

Finally, it is crucial to pay attention to mobile! In your voice search optimization, you always have to keep in mind that the majority of your users will be using a mobile device, especially when doing voice search queries.

So, what are you waiting for? Let’s do a voice search optimization strategy!

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