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Artificial intelligence is everywhere, platforms keep automating more tasks and the line between marketing and technology is getting harder to draw. Algorithms, personalization, martech, generative engines and automation are interesting not simply because they are new, but because of how they change marketing work. We look at what technology helps us do better, what it makes more complicated and what we may be delegating to it a little too quickly.
User Experience
Reading time : 3 minutes

Emotional AI: The Key to Personalized Digital Marketing Success

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desousajordina
15 March 2024
Social Media
User Experience
Reading time : 6 minutes

The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences

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leejianyangnicholas
10 November 2024
Reading time : 2 minutes

How TikTok uses neuromarketing to boost product promotion

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lafossephilippine
11 November 2024
Isometric artificial intelligence. AI and business IOT concept. Mans and women chatting with chatbot application (Isometric artificial intelligence. AI and business IOT concept. Mans and women chatting with chatbot application,
Reading time : 3 minutes

Does digital marketing have a future?

Systematic innovation requires a willingness to see change as an opportunity. Peter Drucker, American marketing theorist. Nowadays marketing is everywhere and at any time. On…

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cattoenmathis
15 November 2022
Reading time : 3 minutes

Digital Marketing in the Metaverse?

The Birth of the Metaverse New technologies are discovered and developed daily in the world we live in today. One of them, which has caused…

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shtreisannanadezhda
15 November 2022
Reading time : 2 minutes

AI algorithm: opportunity or threat?

Marketing opportunities emerge as AI technologies continue to grow and craft our social media algorithms. These changes in terms of content consumed by users might…

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cadottejulien
15 November 2022
Reading time : 2 minutes

Cookieless Future: What It Means For Advertisers

What is the ‘cookieless’ future? The cookieless future is a shift in digital landscape where marketers now have to rely less on third-party cookies due…

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simpeishidebbie
14 November 2022
Reading time : 2 minutes

Crypto Fan Tokens, the impact on fan engagement.

Nowadays cryptocurrencies are one of the hottest topics on the internet, you cannot go anywhere without hearing people about bitcoin or similar coins. Although some…

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faberbink
14 November 2022
Reading time : 2 minutes

How a Chatbot is Beneficial in Marketing

Chatbot marketing is gaining popularity, especially after Facebook opened the ability for businesses to integrate bots with its messenger feature. A chatbot is a computer program…

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stenkilemma
14 November 2022
Reading time : 3 minutes

Web3.0: The new era of web marketing

Since its creation in 1989, the web has experienced significant evolution. Moving from Web1.0 to 2.0, meaning from a web where the content was “Read…

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jobertgabriel
13 November 2022
Reading time : 4 minutes

The transformation of digital marketing is affecting football clubs

The transformation of digital marketing is affecting football clubs all over the world. Football fans are not satisfied with only watching the matches of their…

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heitmannricharddavid
13 November 2022
Reading time : 3 minutes

CHATBOTS true potential, and how facebook plays a big role in it 

Introduction to chatbots Chatbots have been with us for decades, but not until recently have we begun to exploit their true potential. Chatbots provide customers…

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lugnegardgustaf
13 November 2022
Reading time : 3 minutes

Should I choose WordPress for my blog ?

Table of contents : What is a CMS ? CMS stands for Content Managing System. Simply put, a CMS is used to organize and shape…

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cermalophelie
13 November 2022
Reading time : 5 minutes

Comment utiliser les planificateurs de contenu et l’intelligence artificielle pour planifier les publications sur les réseaux sociaux et le marketing par e-mail

Lancer sa propre petite entreprise en ligne demande beaucoup de travail. Non seulement la gestion de son entreprise demande beaucoup d’efforts, mais la commercialisation de…

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louischarlesmarieanne
26 October 2022
Reading time : 6 minutes

How can marketers use artificial intelligence ?

How can marketers make use of AI in their marketing strategy? Marketing and retail AI implementations pay off for brands Brands are increasingly using AI…

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keldaniraja
26 October 2022
metaverse-social-media
Reading time : 7 minutes

How Brands and Companies Can Engage with Their Online Communities Over Metaverse ?

Big technology companies such as Meta and Microsoft are already investing heavily in metaverse technology, so the question of whether or not metaverse is the…

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sanatizahra
26 October 2022
Reading time : 4 minutes

Blockchain: The Future of Digital Marketing

If you’re an insider in the world of digital marketing, you’ve heard the term blockchain at least once. Some of us understand it while others…

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Rocío Lizeth Pérez Díaz
22 March 2022
Reading time : 2 minutes

Gatekeeping via Cryptocurrency

Throughout the Covid-19 pandemic, the world has witnessed a rise in popularity of everything related to cryptocurrency. If you were online during the first year,…

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defourdesiree
21 March 2022
Reading time : 2 minutes

NFT games promoting luxury brands?

The rise of NFT games NFTs (non-fungible tokens) have gained more and more popularity, spreading their intrigue throughout the internet and individuals’ curiosity. These unique…

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Viola Lingouala
21 March 2022
Reading time : 6 minutes

How to Make Money in The Metaverse

If you are reading this, you have probably already heard of this “metaverse”. You might already have a solid idea of what it is, and…

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Elie Bochi
16 March 2022

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