Discover Digital @ HEC Montréal articles
Discover the articles Marketing Technology
3 ways Digital Marketing can help the Fashion Industry
Read the articleAI Chatbots in Digital Marketing: A Double-Edged Sword
Read the article
Does digital marketing have a future?
Systematic innovation requires a willingness to see change as an opportunity. Peter Drucker, American marketing theorist. Nowadays marketing is everywhere and at any time. On…
How artificial intelligence is transforming digital marketing
Read the article
Cookieless Future: What It Means For Advertisers
What is the ‘cookieless’ future? The cookieless future is a shift in digital landscape where marketers now have to rely less on third-party cookies due…
Crypto Fan Tokens, the impact on fan engagement.
Nowadays cryptocurrencies are one of the hottest topics on the internet, you cannot go anywhere without hearing people about bitcoin or similar coins. Although some…
How a Chatbot is Beneficial in Marketing
Chatbot marketing is gaining popularity, especially after Facebook opened the ability for businesses to integrate bots with its messenger feature. A chatbot is a computer program…
Web3.0: The new era of web marketing
Since its creation in 1989, the web has experienced significant evolution. Moving from Web1.0 to 2.0, meaning from a web where the content was “Read…
CHATBOTS true potential, and how facebook plays a big role in it
Introduction to chatbots Chatbots have been with us for decades, but not until recently have we begun to exploit their true potential. Chatbots provide customers…
Should I choose WordPress for my blog ?
Table of contents : What is a CMS ? CMS stands for Content Managing System. Simply put, a CMS is used to organize and shape…
Comment utiliser les planificateurs de contenu et l’intelligence artificielle pour planifier les publications sur les réseaux sociaux et le marketing par e-mail
Lancer sa propre petite entreprise en ligne demande beaucoup de travail. Non seulement la gestion de son entreprise demande beaucoup d’efforts, mais la commercialisation de…
How Brands and Companies Can Engage with Their Online Communities Over Metaverse ?
Big technology companies such as Meta and Microsoft are already investing heavily in metaverse technology, so the question of whether or not metaverse is the…
Blockchain: The Future of Digital Marketing
If you’re an insider in the world of digital marketing, you’ve heard the term blockchain at least once. Some of us understand it while others…
Gatekeeping via Cryptocurrency
Throughout the Covid-19 pandemic, the world has witnessed a rise in popularity of everything related to cryptocurrency. If you were online during the first year,…
NFT games promoting luxury brands?
The rise of NFT games NFTs (non-fungible tokens) have gained more and more popularity, spreading their intrigue throughout the internet and individuals’ curiosity. These unique…
How to Make Money in The Metaverse
If you are reading this, you have probably already heard of this “metaverse”. You might already have a solid idea of what it is, and…
Chatbot Marketing
When chatting with a customer representative online, have you ever wondered if you were talking to a human or to a chatbot? Recently, it is…
Artificial intelligence in marketing
Over the years, a new era has gradually developed. Controversial and debated, yet it simplifies our daily lives. It has an impact in many ways,…
How is artificial intelligence changing the recruiting process?
Artificial Intelligence (AI) has been proving to bring great benefits to the way companies are now recruiting for new talents. In the near future, AI…
Chatbot icon for online businesses
What is a chatbot? Everyone recognises the chatbot icon in the bottom right corner of any website. This chatbot icon can have many purposes, and…