Artificial Intelligence is a rapidly growing field in today’s time and age and has created a space for itself in almost every market and niche. Hence, it is not surprising that AI has started catering to the needs of website creators looking to boost traffic on their websites. The following writeup will provide a detailed review on how existing tools help to meet the goals of creators by leveraging Artificial Intelligence.
1.OPTIMIZE WEBSITES FOR SEARCH ENGINES
A key implementation of Artificial Intelligence is in optimising websites for search engines. Technical SEO aspect involves decreasing website load times, security measures and adaptability of websites for mobile interfaces. Content creation is a key aspect for AI to optimize a website to get better reach. Automated content creation is obtained by coupling AI with Search Engine Optimization (SEO) which helps to determine potential topics that interest the target audience.
There are AI SEO tools available in the market which can look up search engines and analyse the data to identify the potential keywords, content that are popular amongst the readers for a certain niche. These implement Machine learning techniques to identify which search engine algorithms are scoring higher for a specific content. It also uses Natural language processing (NLP) to read the content generated by a user and suggests modifications based on the keywords to gain better audience reach. These tools perform well on keyword searches that can be used to rank higher on search engines. Overall, it can assist in producing deliverables that are of high quality and rank well across organic search results.
Some of the popular AI SEO tools are ClickUp, Surfer SEO and Jasper to name a few. Further, it provides help with link building where it assists with gaining back links from reputable websites. Backlinks impact search engine rankings and hence AI can find out potential sites for backlinks and also reach out to them. Meta tags and snippets are crucial for driving organic traffic to a website and compelling tags can be generated by AI algorithms to increase click through rates.
2.USER EXPERIENCE
Another implementation of AI is to improve the user experience of a website. AI tools can track the behaviours of multiple users on a website and analyse the collected data to obtain behavioural patterns and inferences which can be later used to make changes to the website interface and content to improve user-centric experience. It can further be used to personalize the user experience by tracking the past interactions of a user and analyse the browsing habits. Hence, using predictive analytics can be particularly beneficial for online business.
Personalised recommendations can be tailored for each user based on their previous purchase or browsing patterns and the most optimized solutions will be recommended for a user. A/B testing combined with AI can provide precise results as to which layout, website elements lead to better traffic.
Implementation in UX
3.WEBSITE SPEED OPTIMIZATION
It can also help achieve optimized website speed by reducing website load times. AI can compress images yet maintain the quality for better load times. It can be used to build chatbots that can be personalised and trained to meet the needs of a user. Further, it can be incorporated to find improvements in code for both front and back-end development of a website. Another aspect is predicting downtime in the future to ensure that the website is accessible at all times to the user. It can also suggest allocating server resources or identifying issues that could lead to the same.
4.AI – DRIVEN MARKETING
AI- powered marketing is a good strategy to target the audience and boost traffic. There are two common ways to implement AI for the purpose of social media marketing, one being promoting existing content and two being creating new content. Social media marketing can improve leads generation and hence is integral to boost traffic. AI can play a crucial role by suggesting which content to post for certain users and also the optimal time to post them to gain the most attention. Further, suitable captions, content and hashtags can be generated to meet the needs of the target audience.
E-mail marketing campaigns can also be powered through Artificial intelligence wherein the tools can customise the content for each user, segment the target audience and also optimize the delivery times of the emails. This is an effective way to generate leads and convert them into customers. Another area explored is influencer marketing, the tools have the ability to reach certain niche audience by exploring influencers popular in specific segments. Most of the repetitive marketing tasks can be efficiently performed by AI-driven tools. In 2018 the cumulative use of AI in marketing accounted to 29% and grew rapidly to 81% in 2020 in the United States, according to a salesforce source. [1]
Rapid growth of AI in marketing
5.GENERATE LEADS AND SALES
Artificial Intelligence can also assist in generating leads and sales. Chatbots can be utilised to generate leads and not just provide customer support. AI powered chatbots can interact with customers and generate relevant information by asking targeted questions which can be quantified as leads. Addressing the customer queries immediately and providing relevant recommendations to users can lead to possible sales, especially in the case of an e-commerce website.
It can further lead to a potential customer conversion by suggesting a suitable representative who can market the product. Follow-ups can also be quickly generated through automated AI-bots who can assist in the marketing process.
CONCLUSION
In summary, the utilization of AI in web development provides a plethora of strategies to enhance website traffic. Whether it involves fine-tuning for search engine performance, crafting captivating user experiences, or optimizing cost-efficiency, AI equips businesses with the tools needed to draw in more visitors and realize their online objectives. By tapping into the potential of AI, businesses can ultimately attain higher levels of success in the digital domain.
The audio details numerous strategies to implement AI to boost website traffic.
Reference:
[1] https://www.salesforce.com/news/stories/sixth-state-of-marketing-report-reveals-priorities-and-challenges-for-a-new-decade/
