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Augmented Reality marketing feature of brands in the real world
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Infolettre

How is Augmented Reality (AR) revolutionising digital marketing and the markets

The phenomenon of augmented reality marketing

The global augmented reality marketing market will grow from $6.12 billion in 2021 to reach $97.76 billion by 2028, say the experts. Its potential or usefulness explains the exponential growth recorded in the marketing industry trough this AI derivative. Due to this fact all industries around the world report augmented reality marketing as a tool to develop. But what is augmented reality marketing, in reality? Let´s dig in!

What, How and Why? Everything about augmented reality marketing

Augmented reality marketing is the real-time use of information or know-how in the form of text, graphics, audio or other virtual capabilities integrated with and within real-world objects. The key for being a revolutionising factor is the “real world” element. Further on, that is what differentiates augmented reality marketing from virtual reality.

A revolution arises from this new framework created by augmented reality marketing influence. That revolution transposes as the capacity of firms being able to generate higher sales. By increasing the customers interest, instinct, belief and addiction. Being able to connect the ideal product to a real world need or seek of expectations develops on consumers’ higher probability of wanting to buy it. Augmented reality marketing has that innovative opportunity.

Augmented reality in the real world for the real world.

Talking about real examples, IKEA augmented reality marketing stands out. In the past IKEA customers could only use their app to make a virtual furniture simulation. But now with augmented reality marketing they are able by using IKEA Studio app and LIDAR sensors of Iphones to redesign their real rooms. Through: changing or adding new furniture, incorporate everything from doors to windows, colours and rugs and personalise details having in question the surrounding environment.

Sequentially there’s also the success case of Sephora Virtual Artist tool as a form of augmented reality digital marketing. The incorporation of this technology let consumers see what certain products such as lipsticks or eyeshadow might look on their face. To do so, it uses Modiface technology to scan lips and eyes, before overlaying their products. The e-commerce sales pumped as many doubts about what products would look like are erased, making the sales administration in love with augmented reality marketing performance.

Ultimately we also have examples of augmented reality marketing in food and groceries stores market. Brands who by wanting to persuade consumers trigger their beliefs, emotions and values. Trough real time viewable possible good impacts of buying the product. Such as information of where it came from, process of production and good externalities. 

Augmented Reality feature used on customised design of furniture distribution

Conclusion

Concluding, the augmented reality marketing features came to stay! As they are key factors when defining a digital marketing strategy as they compose for sure a valuable competitive advantage. Consequently would not be a surprise to see augmented reality marketing as a “big share holder” of industries markets in the future. Is augmented reality marketing the next technological gold rush?

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salvadorjoaopastordasneves

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